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Marketing Blog Author Mellissah Smith - Page 103

Blog Author Mellissah Smith - Page 103

Mellissah Smith

Mellissah Smith

Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, health and medical, professional services, manufacturing, transport and logistics, finance and sustainability industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye
Sunday, 04 January 2009 12:34

Brand Purchases – Hitting a hole in one

I have to say, I am one of those suckers who buys by brand name. Whether it’s a can of baked beans (Heinz) or a camera (Canon), I am lured by the power of a brand name.
Monday, 03 August 2009 11:30

Is It Criminal Not To Be Creative?

When one fancies themselves as a bit of a creative, it’s hard to ignore that urge that consumes you when an opportunity to pitch for a relatively large account comes your way.
Tuesday, 03 November 2009 12:27

The race that stops a nation

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A last minute decision to attend the ‘race that stops a nation’ reminded me why gossip magazines sell so well and how gen-y is absorbed with the idea of celebrity, so much more than I remember my generation ever being.
Wednesday, 04 November 2009 12:26

Is there a new look Liberal Party?

Last night I was invited to attend a dinner for a up and coming politician that has just won pre-selection in the seat of Kooyong.
Sunday, 08 November 2009 12:24

The Death of a Publicist

Whilst we all espouse to work with companies that have the same ethics, culture, and key set of values – it doesn’t always happen that way for a variety of reasons.
I had the most unusual experience today with Prism Colour in Melbourne which is run by a guy (who I have never met) by the name of Greg McHenry.
polo-5-300x225

Ok, I was there, all glammed up with a beautiful orange silk summer dress from Gail Elliott’s Little Joe in Toorak styled with accessories that made me feel like I was not in Portsea, but was in fact, swanning around at the Polo in South of France’s St Tropez.
Today was a good day. Actually, a good, good day as the lyrics of the Black Eye Peas song goes. It’s a fresh start to the year ahead.
Tuesday, 12 January 2010 12:09

Ice Blocks Anyone?

We all know that the best investment in small business that you can make is on your employees.
Friday, 15 January 2010 12:01

All by myself

It’s a lonely existence out there for an entrepreneur, particularly one that owns a business all by themselves without a business partner to share their highs and lows. There is nothing like sharing information with someone who is there living and breathing the same things you are.