Marketing Blog

Marketing Blog

Mellissah Smith

Mellissah Smith

Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, medical device, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye
Saturday, 10 April 2010 10:00

It’s a storm in the middle of a tea cup

ist1_5394864-storm-in-a-teacup-with-pathThe path to business success is never easy but as our entrepreneurial skills improve, our experiences increase and our understanding of the different business dynamics that exist from one organisation to another, it certainly does get to a stage that when faced with an obstacle, we are able to handle it alot better.
Saturday, 10 April 2010 15:08

Tiger out of the woods

Congratulations to Tiger Woods for getting out there and playing great golf.
Tiger Woods may be trailing the leaders at the Augusta Masters, but in the last hour he is showing his competitive nature and sheer determination to win.
Sunday, 11 April 2010 15:05

The pens not even dry

Something strange is going on.  A lot of successful business people say that there comes a time in your business life cycle that it either plateaus or the business fires with the injection of new products or services.
Sunday, 11 April 2010 15:04

Who is successful?

Sunday is the best day of the week. I lie in bed reading the Sunday papers, skimming through stories that range from general interest through to politics and business. I skip gossip, but spend time reading real estate and travel. I start the day with the herbal tea and usually head out for breakfast with friends in search of the perfect coffee.
Wednesday, 14 April 2010 14:59

IT firms hang on in wake of GFC

New-Andrew-Thomas_small

The IT industry is buying less hardware, says Andrew Thomas

It’s been a year of mixed fortunes for IT businesses.
Thursday, 15 April 2010 14:55

I knew you when…

Ms-and-nic-300x20215 years ago… big hair, ghastly makeup and daggy clothes. Here I am with one of my best friends, Nicole, in Cairns, North Queensland on a girls weekend away. 

At the time, I worked in marketing for a large retailer and Nicole worked for News Limited. We lived together and like most girls that age, we spent night after night talking about how one day we would do this and one day we would do that. We both had big dreams and were prepared to put in the hard yards to achieve them.
Friday, 16 April 2010 14:54

Julia Gillard… oh, dear

Watching the Today Show as I am packing up boxes for a house move over the weekend and I must say that Julia Gillard needs some media training.
Monday, 19 April 2010 14:51

Different ways to sell your products

Earring08-120x120When you come up with a new product to sell to consumers, there are so many ways to do it. 

It’s fairly impressive when you open a new retail store, but with the prestige and image of owning a retail outlet comes heartache in making sure you can pay the rent and the wages that accompany having a store.
Monday, 19 April 2010 14:50

Is it better the devil you know?

When was the last time you chose a service provider that you had used before but weren’t too happy with their performance, to provide a service to you?