Marketing Blog

Marketing Blog

Mellissah Smith

Mellissah Smith

Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, medical device, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye
Wednesday, 14 April 2010 14:59

IT firms hang on in wake of GFC

New-Andrew-Thomas_small

The IT industry is buying less hardware, says Andrew Thomas

It’s been a year of mixed fortunes for IT businesses.
Thursday, 15 April 2010 14:55

I knew you when…

Ms-and-nic-300x20215 years ago… big hair, ghastly makeup and daggy clothes. Here I am with one of my best friends, Nicole, in Cairns, North Queensland on a girls weekend away. 

At the time, I worked in marketing for a large retailer and Nicole worked for News Limited. We lived together and like most girls that age, we spent night after night talking about how one day we would do this and one day we would do that. We both had big dreams and were prepared to put in the hard yards to achieve them.
Friday, 16 April 2010 14:54

Julia Gillard… oh, dear

Watching the Today Show as I am packing up boxes for a house move over the weekend and I must say that Julia Gillard needs some media training.
Monday, 19 April 2010 14:51

Different ways to sell your products

Earring08-120x120When you come up with a new product to sell to consumers, there are so many ways to do it. 

It’s fairly impressive when you open a new retail store, but with the prestige and image of owning a retail outlet comes heartache in making sure you can pay the rent and the wages that accompany having a store.
Monday, 19 April 2010 14:50

Is it better the devil you know?

When was the last time you chose a service provider that you had used before but weren’t too happy with their performance, to provide a service to you?
Saturday, 10 April 2010 14:49

One Size Does Not Fit All

How many times do you try on a garment that says it fits all but is either too tight for you or way too loose?
Monday, 19 April 2010 14:49

3-some anyone?

They say everything comes in threes and for this week only, Marketing Eye tends to agree!
Monday, 19 April 2010 14:47

Norman and Tiger on par

The elite athlete syndrome whereby if you are rich and successful enough – you can have anybody.
Well, alot has happened in aerospace of recent and quite a few million people have been affected. The volanic ash deriving from Iceland has grounded all planes and airports are now laying out beds for passengers to sleep on whilst they wait. It looks like a disaster zone.