Blog Author Mellissah Smith - Page 99
Mellissah Smith
Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, health and medical, professional services, manufacturing, transport and logistics, finance and sustainability industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye
Tuesday, 21 June 2011 14:26
It's not about how much a website costs - it's how well it works for your company
What pb Human Capital said about Marketing Eye's development of their company website:
"We first heard about Marketing Eye some years ago, and were consistently impressed by the quality of Mellissah's blogs, her marketing & design ideas and forever upbeat attitude. When we wanted a new and updated website, we made sure we spoke to her. To be honest though, we still did our due diligence and met with three firms before making our decision.
Mellissah is exactly the same in person as her social persona. She's great! She blew us away with her ideas for our website which fit neatly into our social networking strategy, our ideal brand image, and the look and feel of the company as we really are. When you couple that with the price (which was amazing, but not our only criterion), we simply had to use Marketing Eye.
The process was seamless, we had an incredibly fast turnaround, and the result was everything we'd hoped for. We're stunned. The website is excellent. It's exactly what we had conceptualised. I would absolutely recommend Marketing Eye to any business - small or large - that needed an expert look at their design and marketing strategy."
Published in Small Business Marketing
Monday, 20 June 2011 11:47
Driving last minute EOFY sales
With only days until the end of the financial year, in most companies, there is a sense of need to get more sales in to improve the yearly results.
If you are struggling to find ways in which to bring in 'last minute' sales and want a refresh - try some of these helpful tips.
1. Ring your entire client base and see what other services you can give them in this financial year so that they can achieve their business objectives.
If you are struggling to find ways in which to bring in 'last minute' sales and want a refresh - try some of these helpful tips.
1. Ring your entire client base and see what other services you can give them in this financial year so that they can achieve their business objectives.
Published in Small Business Marketing
Wednesday, 15 June 2011 10:19
Challenges for small business when it comes to marketing
Let's get straight to the point. There are many challenges that small businesses face when it comes to marketing - and much of it is internal.
Small businesses:
1. Argue, challenge and brainstorm in June and December each year about what they are going to do for marketing in the year ahead. . . and end up doing nothing.
Small businesses:
1. Argue, challenge and brainstorm in June and December each year about what they are going to do for marketing in the year ahead. . . and end up doing nothing.
Published in Small Business Marketing
Tuesday, 14 June 2011 08:06
None of us is as smart as all of us
Whether you are a big business or a small business, "none of us is as smart as all of us" (ref: Kenneth Blanchard, The One Minute Manager).
Truth be known, I don't think I am very smart at all, but collectively with the talents of my team at Marketing Eye, we help small businesses grow and most of our work is pretty awesome (if you ask me!).
Truth be known, I don't think I am very smart at all, but collectively with the talents of my team at Marketing Eye, we help small businesses grow and most of our work is pretty awesome (if you ask me!).
Published in Management
Friday, 10 June 2011 08:00
Culture vs People
Creating the perfect culture is impossible if everyone is not on the same page. I always look at big banking firms investment banking arms and admire how hard everyone works, they get paid well, and at the end of the day or deal, they all go for a drink together. It's a culture to admire in many ways. Maybe not the unhealthiness of long hours, stress and then washing it away with alcohol, but more so the fact that they work as a team to achieve a result and then at the end of the day, can go out and enjoy themselves.
Published in Small Business Marketing
Sunday, 05 June 2011 16:50
PR = Sales
It's Sunday, and like most Australians, I am enjoying the day, relaxing, reading the papers and eating with friends and family.
Reading The Sunday Age is always a treat, especially when I get through the paper, start to finish. It is full of interesting stories on people, places and world affairs.
For some light reading, I often pick up the Sunday Life Magazine, and flick through. Having Gwyneth Paltrow on the cover helps, as I am a BIG fan of her acting, singing and sense of style.
Published in Small Business Marketing
Friday, 03 June 2011 18:00
Is your brand where it should be?
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| Not knowing if your marketing investment is working for you is the tip of the iceberg when it comes to building your business. Each year, millions of businesses put away funds for investment in marketing services. Many don't know whether their investment is working or not. Marketing Eye provides companies with a marketing manager who helps identify your target audience and develop campaigns to generate leads and create sales results. |
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Published in Small Business Marketing
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Friday, 03 June 2011 16:18
When your marketing is a waste of money
At Cebit this week, you can imagine my horror when I saw this well-meaning company, invest in a poorly designed banner and booth. What do you think of this banner?
Cebit was a clear example of how to waste alot of money investing in having a booth at a tradeshow and half putting it together. Here you have an opportunity to showcase your brand and value proposition to companies that will potentially be your customers. So throwing together a couple of banners is not a good idea if you want people to trust your brand and think that your company is professional and someone that they should do business with.
What's your thoughts?
P.S. If you like this marketing blog, then please feel free to share it on whatever social network medium you see fit. We love facebook, twitter and linkedin!
Published in Small Business Marketing
Tagged under
Monday, 30 May 2011 16:47
Blogging Rules Online
If you thought it was easier to use social media than to write a blog, then consider this. 53.5 percent of internet users will read blogs this year, whilst our social network counterparts are on a declining scale.
P.S. If you like this marketing blog, then please feel free to share it on whatever social network medium you see fit. We love facebook, twitter and linkedin!
P.S. If you like this marketing blog, then please feel free to share it on whatever social network medium you see fit. We love facebook, twitter and linkedin!
Published in Small Business Marketing
Tagged under
Monday, 30 May 2011 11:17
10 Reasons To Brainstorm Your Next DM
Alex F. Osborn popularised the technique brainstorming way back in the late 1930's, and it has since become a term that every advertising, marketing, public relations or creative agency uses to come up with the next best idea.
Setting a 'brainstorming meeting' in place in your company can mean the difference in coming up with a successful campaign or not. The investment in time, is surpassed by the outcomes of a brainstorming meeting that is facilitated in the right way.
10 Reasons To Brainstorm Your Next DM
Setting a 'brainstorming meeting' in place in your company can mean the difference in coming up with a successful campaign or not. The investment in time, is surpassed by the outcomes of a brainstorming meeting that is facilitated in the right way.
10 Reasons To Brainstorm Your Next DM
Published in Small Business Marketing
