Blog Author Mellissah Smith - Page 99
Mellissah Smith
Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, medical device, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye
Wednesday, 20 April 2011 11:20
Trust your creatives... or fail
This advertisement was developed by our creative team at Marketing Eye.
Published in Small Business Marketing
Wednesday, 20 April 2011 11:17
Richer than most
John Rich, one of America’s most successful country music singers and star of US-version of Celebrity Apprentice, was one of the most inspirational people that I met during a recent trip to the United States.
Published in Small Business Marketing
Tuesday, 19 April 2011 11:14
Reaching out to Entrepreneurs
A group of Queensland Entrepreneurs and myself travelled to Nashville 2 weeks ago to see local businesses and innovation in the region.
Published in Small Business Marketing
Tuesday, 01 March 2011 20:56
17 million tonnes of landfill every year comes from Australians households
There are some brands that do the ‘right’ thing and other’s that just think commercially. I am very impressed with dyson, a global company that makes hundreds of different products, putting a firm focus on being environmentally conscience.They actively invest in ensuring that their appliances, and in particular, household appliances have as little impact as possible on the environment by encouraging customers to recycle.
Published in Management
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Tuesday, 22 March 2011 20:43
Home builders, building products or services companies… check this out!
Can you see your brand in this shot? This is a very stylish building products website that is looking for a new brand to go online with! What that means is when you are an agency, and you mock up potential designs for clients, not all choose the one that you love… for various reasons.
Published in Small Business Marketing
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Monday, 14 March 2011 20:19
Can you make $1 million out of a $20,000 DM Campaign?
Direct marketing is not just about creativity, good writing or an offer – it’s actually a science. Yes, you heard correctly… it is a science.
I have seen some amazing direct marketing campaigns and currently, in the big corporation space, NAB are doing a sensational job or luring consumers to change banks because they have “broken up” with the other banks.
Published in Small Business Marketing
Monday, 14 March 2011 19:16
How will you COMMUNICATE in 2011?
Published in Small Business Marketing
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Monday, 21 March 2011 20:14
Have you got time for a coffee?
Who has had a bad coffee? I am sure that 100% of people have had an experience of a bad coffee and no doubt will continue to as our favourite brands are not always available, where we want them to be. The coffee industry is a burgeoning industry, and locally in Australia, companies like Vittoria Coffee has pioneered the coffee industry and taken a significant dominance in the buying decisions of not only coffee shops but also to consumers who pick coffee off the shelf at the local Coles or Woolworths stores.
Published in Marketing
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Sunday, 27 February 2011 20:09
Who are the best marketers in Australia?
There are so many great marketers in Australia with a majority in positions for Top 500 companies.
Published in Small Business Marketing
