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Marketing Blog tag: 'QR Codes' - Marketing Eye

Tuesday, 05 March 2013 09:34

How QR codes can help your business

By Melinda Le

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Have you seen an increasingly large amount of those quirky, square-shaped, two-dimensional graphic images floating around recently? QR codes probably started popping up noticeably in 2012 and have since been a prominent marketing tool used by tech-savvy whizzes and consumers alike. 

QR code, an abbreviation from ‘Quick Response Code’, is the trademarked matrix barcode that originated from the automotive industry in Japan. The code is made up of numerous black dots that are subsequently arranged in a square grid on a white background. The information encoded within this matrix may be made up of four standardised kinds (“modes”) of data- numeric, alphanumeric, byte/binary, Kanji- or through various supported extensions, virtually any type of data.
Published in Marketing
For many small businesses, the not-so-new marketing technique of QR Codes is just another technology platform that may well be a craze.

Unfortunately, this would be wishful thinking.

QR Codes are here to stay and in 2012 small businesses will find everything from advertisements through to resumes featuring QR Codes alongside brand names sending consumers and customers to websites, video, advertisements, catalogues, contact information, product suggestions and so on.

Only limited by your imagination or that of your creative departments, it is imperative that marketers don't fall prey to this form of marketing without carefully considering their target audience.