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On Saturday, I received a call from my friend Samantha, that her former colleague had just committed suicide. She was in shock and needed to take stock - and rightfully so.
Charlotte Dawson's name only became known to me through the media about "trolls" bullying her on Twitter. At the time, the media was reasonably supportive of her plight, but columnists and bloggers including myself were on the fence. If you took time to read the dialogue well before it became public you may have an opinion that some of the things that she had openly said about other people were not so nice either, and as an adult, some of the insults that flew back to the "cyber bullies" were something that you would be horrified about in a school yard.
Now, that doesn't mean that cyber bullying is acceptable - as it is not. I too have been prone to have a few trolls pass both of my Twitter accounts which combine amount to 41,000 followers, on some topics that I have chosen to write about on this blog, namely the one on how women can help their man be more successful. Apparently, I am stuck in the 50's but the trolls took it a little bit further and threw a few distasteful words my way. I politely replied to some (not all) with "Thank you so much for sharing your opinion. I respect everyone's point of view and perspectives." It stopped within 24 hours, only after my website had more than 100,000 visitors.
Co-founder Jack Dorsey, a 36 year old tech titan, and now CEO of small business payment technology, Square, has built his billions on knowing what small businesses want and need. Square is the fastest growing small business payments technology in the world today, and through his small business meetings in Town Halls throughout the US, Canada and Japan, #letstalk, he is educating small business owners to talk and support each other, rather than work alone.
According to the latest figures from Emarketer, Twitter is now the fastest growing social media networking site in the world.
Over the years, we’ve witness how Twitter has transformed into different versions of itself while maintaining the core elements. For instance, integration with other social media platforms like Facebook and Instagram, Photo Card to attach photographs and App Card to promote directly to mobile phone applications. Today, Twitter is recognized as the best social media channel for lead generation. And subsequently, is identified as a key marketing tool for brands everywhere.
Just this week, Twitter has unveiled an upgraded feature on its Twitter Cards program – the ‘Lead Generation Card’.
This Card is exactly as its name suggests – it generates leads.
Social media is powerful - undeniably so. It has the strength and depth to make or break a brand. It can cleverly make a company or person appear more successful than they really are. It can make you famous, rich and powerful.
Out of the wood work, names that were not known just five years ago, are now ranked in the top brands online in the world.
But is this 'social media' thing all that its cranked up to be?
It feels like the birth of the sweeping social media phenomenon occurred just five seconds ago, with Pinterest’s viral growth to dizzying heights, Facebook’s takeover of Instagram and Twitter launching the new network, Vine.
The new medium is continuing to grow and evolve, spawning a new phenomenon of its own: visual social media.
Like moths to a flame, humans are innately drawn to visual elements including images, photographs and sensational design. As more of us are increasingly mobile and engaging with social media on smartphones, viewing an image is far less tedious than squinting to read a few lines of tiny text on a moving train.
EVERY small business should have a prospect list - a database of existing and potential customers where the business can focus its marketing efforts.
But it needs to be more than just a list of names and email addresses. It has to contain people who are in the target market for your products.
Here are tips on how to build up a prospect list.
The hashtag was #businesschicks and #itabuttrose. It's impact was for all to see, as the event was trending somewhere in the social media sphere and people who had never heard of Ita Buttrose from all over the world, were joining the 'trend' and retweeting tweets related to her speech. Such is the power of a #hashtag and of course, my favourite social media platform, Twitter.
What is a hashtag?A #hashtag is a symbol or a metadata tag used on microblogging social networking sites Twitter, identi.ca and Google that is followed by a keyword phrase without spaces. It ties the conversations of different users into one stream, which you can find by searching the hashtag in Twitter search or by using a third-party monitoring tool like HootSuite.
All tags are case insensitive and can become trending topics if enough people start using it and virally spending the 'word'.
When trending goes viralA hashtag can go viral very fast. Take for instance the re-launch of Big Brother. The tweeting went ballistic on Twitter and many popular tweets were displayed during the show. The hashtag #BB trended through the entire episode. Just like when #thevoiceau was on. It trended as did all of the judges. Who didn't tweet something about #joelmadden #keithurban #seal ?
What can small businesses do to get their messages across on Twitter with hashtagsIt's hard to judge, but popular hashtags for small businesses are: #smallbusiness #entrepreneur #inspiration #success - make up your own one but make sure it is clever and you never know where it may go.
The reality is that on Twitter or any other medium it is not critical to 'trend' on a topic. What is important is the information that communicate and the story that those 160 characters tell.
Twitter is awesome for business. Seriously awesome. Even this week, a new client signed with Marketing Eye on $24,000 for the year via following me on Twitter. I love it! A small investment in time for a great return. It helps promote the Marketing Eye brand globally, encourages people to go to our website, increases the number of people who read our marketing blogs and engages at a level that 10 years ago, we would not have been able to do.
But, there are a few things that annoy me about twitter.
I genuinely thought someone had hacked my account but couldn't understand why. Who would waste that much time deleting followers.
But the culprit was someone I did not suspect. Someone I had a lot of trust in. It was...