How to generate leads via Twitter - the new way
According to the latest figures from Emarketer, Twitter is now the fastest growing social media networking site in the world.
Over the years, we’ve witness how Twitter has transformed into different versions of itself while maintaining the core elements. For instance, integration with other social media platforms like Facebook and Instagram, Photo Card to attach photographs and App Card to promote directly to mobile phone applications. Today, Twitter is recognized as the best social media channel for lead generation. And subsequently, is identified as a key marketing tool for brands everywhere.
Just this week, Twitter has unveiled an upgraded feature on its Twitter Cards program – the ‘Lead Generation Card’.
This Card is exactly as its name suggests – it generates leads.
It is a new Tweet format that enables users to express interest in their choice of brand, by sharing their email addresses in a single tweet. It essentially acts as a landing page within a Tweet, making things simpler for both end users. It facilitates marketers by allowing for promotional offers to be embedded in a Card within a Tweet (such as a ‘free gift during your first purchase’). Likewise, it gives customers easy access to these deals. Gone are the days for the use of lengthy forms or the need to ‘Open link in new page’. Now, a single customizable call-to-action button enables them to instantaneously sign up to a brand’s feed, without ever having to leave their Twitter page. Since users will be logged on to Twitter, their name, @username, and email address already exist within the Card. And so, the user is literally only a click away from sending their contact details directly (and securely!) to the advertiser. This can only mean big things for brands!
To date, brands have had a difficult time determining the commonalities between their email databases and their Twitter fan base. Now, with the Card’s streamline nature, it encourages users to express interest in a highly frictionless manner, and at the same time, work more efficiently for businesses by assisting them in feeding lead data into their CRM/marketing automation system. Businesses will now be able to build their marketing list right in their Twitter account. This is a long awaited step in the right direction, finally justifying the significance of social media in the workplace.
As of now, the Lead Generation Card is in beta and only made available to Twitter’s managed clients, such as New Relic, Full Sail and Priceline. As expected, findings have been unduly positive; participants have found the Card to effortlessly drive a low-cost-per-lead, in comparison to marketing tools in the past.
And to the eager and hopeful small to medium-sized businesses, you’ll get your hands on these goodies soon enough! We’re sure to be at the front of the line.