The Truth About Social Media
Social media is powerful - undeniably so. It has the strength and depth to make or break a brand. It can cleverly make a company or person appear more successful than they really are. It can make you famous, rich and powerful.
Out of the wood work, names that were not known just five years ago, are now ranked in the top brands online in the world.
But is this 'social media' thing all that its cranked up to be?
The answer is yes! Unfortunately for those who have chosen to join the game late, you may be destroyed by your lesser named and much smaller competitors, simply because they have built an online presence and you haven't.
And for those who are so ignorant that they think that their website is a brochure, you too may need to make a down-payment with the brand funeral parlour.
The truth is simple. Not only is social here to stay, if you are not good at it, your business will be surpassed by smaller companies that have founders, entrepreneurs and marketers dedicated to increasing their Klout factor, social bakers rank and twitter following.
I did the scary task today and looked up my profile on social rankings. I found out a couple of things; Ranked 88 in Sydney - not bad. I am sure there are a few celebrities in front of the line that deserve to be there. Klout figure is ok, but could be better if I was on more social media platforms - but realistically, that is not going to happen. There is only so many hours in the day and so much investment a growing business can make.
Marketing Eye has more than 31,000 people on two Twitter accounts. One that is dedicated to Australia and another dedicated to the lucrative US market.
Facebook is for friends but this blog certainly is not. It is for people that want to read about someone else's opinion and experiences in marketing, entrepreneurship and life. There are quite a few blogs of late that relate to business expansion which seem to be the most popular of the day.
- Kangaroos are not jumping down the main street of Sydney
- Is business expansion all that its cracked up to be?
- Atlanta, here I come
- What is your game changer?
- The biggest decision you will ever make
Places were you can check your own influence:
- Google yourself
- Alexa rankings
- Social Bakers
- Following on social media
In the name of Klout, feel free to follow Marketing Eye on Twitter, Facebook, LinkedIn and RSS subscribe to this blog.
Note: Meaningful engagement is everything. I know people who have used technology to modify the followers they have on social media, or who have followed everyone then unfollowed them on twitter once they get to a magic number so that they look "important". This is not a good use of social media and is meaningless. Focus your social media strategy on meaningful engagement with customers, industry and key influencers.