Are your customers going to buy from you because you're on Twitter?
Co-founder Jack Dorsey, a 36 year old tech titan, and now CEO of small business payment technology, Square, has built his billions on knowing what small businesses want and need. Square is the fastest growing small business payments technology in the world today, and through his small business meetings in Town Halls throughout the US, Canada and Japan, #letstalk, he is educating small business owners to talk and support each other, rather than work alone.
This same crowd somehow have forgotten that there are many ways to talk to customers. While it is hard to invest in "being everything to everyone", Twitter has been revolutionary in our small business, creating contacts and a brand known in more countries than we operate, through 140 characters that share everything from the latest Marketing Eye blog, to opinions on politics and community, and the odd personal photograph - the latest being a picture of me hitting a golf ball at the driving range.
In the past, when Marketing Eye has invested in being very active on Twitter, we have gained one new client a week. That means $24,000 per week for less than 2-hours of tweeting and responding to others that direct message us or include the Marketing Eye brand in their posts.
72 percent of Twitter followers are more likely to buy from companies they follow - so how do you as a small business leverage this?
- Share important company updates
- Be personal and never shy away from sharing the odd picture
- Reach out to prospects by following them and sending a direct message
- Support good causes and share with your followers
- Promote blogs and other opinion pieces
- Sign up for Hootsuite or a similar platform that provides powerful interaction mechanisms were you can pre-plan your tweeting schedule and provide analytics
- Start interactions with influencers
- Hashtag keywords and phrases with every post
- Use keywords so that your company comes up on searches
- Use platforms like www.manageflitter.com to build a two-way community
Be strategic on how you approach Twitter and its role in promoting your brand and lead generation, and do your research. Know what your competitors are doing and how they are interacting. Who are they following? Who follows them? What are they talking about?
You will learn more as a small business by directly communicating with your target audience and creating a quality feed that educates you on the latest developments in your industry.
Contact Marketing Eye if you would like a copy of a social media strategy template to help you deliver a compelling, results-orientated Twitter strategy.