Displaying items by tag: sydney - Page 3

We have the most amazing marketing internship program, and the biggest benefit for us is the privilege to see people grow in confidence and capabilities. The fact that after an internship they should be able to go out into the world and add value to any entry-based marketing position, is something that we are extremely proud of.
Published in Marketing
Thursday, 05 July 2018 07:36

Why so many people are lonely today

We are all living in silos that are outside the real world and in little cubicles that where we control everything.

At first, we thought it was a brilliant idea. Innovation that gives us everything we want, at our finger tips, when we want it and how we want it.

Until...
Published in Culture
Today I met with a remarkable, young woman who has the world at her feet. She is intelligent, well-spoken and might I add, well-presented... not that that means too much, but what I am alluding to is that she has the full package.
Published in Marketing
Just when I thought I was getting comfortable with millennials, I have been bombarded with a new type of marketer in the office.
Published in Marketing
It happens. You have all the best intentions and for some reason your marketing strategy isn't working. Believe it or not, it has happened to some of the biggest businesses on the planet; think Kodak and Microsoft. 
Published in Marketing
For the past week I have been in Sydney with two of my colleagues. It is an away trip for all of us, as we embark on working in one of our most central offices. Travelling with colleagues can be testing, just like any relationship. There is no truer saying than "it can make or break you".
Published in Culture
At 7am this morning I was on a conference call to Dallas, discussing Marketing Eye's services with a prospect in the real estate industry. As we ran through our services, without even realising it, I discussed the things that we do that no-one else in the market does.

For instance:
Published in Marketing
Everyone is busy doing budgets for the next financial year, and setting sales forecasts, while marketers are frantically trying to ensure that marketing strategies are in line with the results that management are looking for. What is most important is the ability for companies to read the market, understand what customer want, and easily communicate why they should choose a particular company over another.

Marketing Eye is fine-tuning our 2018/19 marketing strategy for Australia, ensuring that we don't just focus on Sydney, Melbourne, Brisbane and Townsville, but also other States in Australia with a firm goal of opening offices in Adelaide, Perth, Canberra and New Zealand.
Published in Marketing
Monday, 14 May 2018 08:59

A fresh set of 'Marketing Eye's'

For the past five months I have been incredibly picky about who would be the right person to spearhead the business in Sydney, a very important market to the Marketing Eye organisation.

While many have felt that I have sat on my hands, I have been quite deliberate. I needed the right person to be in the position that had the skills and passion to take the business forward.
Published in Marketing
It's that time of year when many Australian companies are reviewing their staffing needs.
Published in Marketing
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