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Trends in Social Media Marketing for 2017

Trends in Social Media Marketing for 2017

Lead generation through sharing content on social media has grown in importance over the past few years. Many marketers have caught onto this concept and have used it to the fullest potential by sharing news, blogs, customer service information, and tips...with a twist. The thought up images and carefully curated canva posts that marketers are making are becoming more and more like a subtle sales pitch. In the past, seeing any promotional components in posts would turn off potential leads, however, because of this shift and slow, easy transition, it is a new norm.

With this new transition in the social media world, done right, social media should be a huge component in any business's strategy to help generate leads.  Need more convincing?  Here are some facts about the growth and influence of social media:

1. Marketing Budgets for Social Media are Increasing

Studies show that the Marketing Budget for social media in companies will increase over the next 5 years.  Researchers found that in 2015 Marketers spent $9 billion and that by 2019, they'll spend a little over $17 billion. Researchers go on to say that, “Social media spending is projected to comprise over 20% of marketing budgets in the next five years. These numbers reflect a fourfold increase in social media spending since 2009.”  

All of the these findings and the growth in social media tell us a couple of things.  One, that companies are seeing that social media is working, and will continue to invest in it.  Two, you better get more creative with your content!

2. People are Turning to Social Media for News

Social media is increasingly becoming the new “go to” method of reading and discovering about recent news.  A study done by PEW Research states that, “When you take into account both the total reach of a site (the share of Americans who use it) and the proportion of users who get news on the site, Facebook is the obvious news powerhouse among the social media sites. Roughly two-thirds (64%) of U.S. adults use the site, and half of those users get news there — amounting to 30% of the general population.”  The study goes on further to state that YouTube makes up for 10% of the US population that use it specifically for news, and 16% use Twitter.   

Over the years, this trend has grown more and more and will continue to grow.  Posting news that is relevant to your company and having it retweeted, reposted, commented on, as well as liked will create great brand awareness.  Is this marked off your checklist?

3.  Know Which Platform is Appropriate   

Already have social media implemented into your strategy?  Knowing which platform is appropriate for your audience is a key factor of getting the most out of your Social Media Marketing.  Studying your demographic and catering to their interests as well as researching what social media site they are more likely to be on is HUGE.  If you are Marketing on the wrong platform it will be a waste of time and money!  

For example, a recent study done by PEW Research found that more women use instagram than men.  To be exact out of all of instagram’s users 65% are women, and 35% of them use instagram more than once a day.  If you are selling B2C and are focusing on women in 2017, Instagram is definitely a great start!  Another study states that, “The ‘most important’ social networks to teens and young adults (aged 12-24) are now Instagram (32%), Twitter (24%), Facebook (14%), Snapchat (13%) and Tumblr (4%).”  The study continues to say that more men than women use YouTube, as well as more teens.  Men spend 44% more time on YouTube than women do, if your audience is a male in his teens, what are you waiting for?  You better get that camera rolling and get some content up!          

Need help navigating through the world of Social Media Marketing and setting up for 2017?  Marketing Eye has got your back!  We can help you build content as well as find the best platform for your target audience!  (See what I did there?  I created a blog with useful content and then….well you get it.)

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comments ( 5 )
  • AXS-2 Sales and Marketing
    AXS-2 Sales and Marketing
    03 Jul 2017

    Informative blog. thank you for sharing with us..

  • Freya Monroe
    Freya Monroe
    29 Mar 2017

    Nice write up!! I agree with your review. In fact, I depend on social media, especially for my business. Awaiting your next post.

  • Nitij Mehra
    Nitij Mehra
    20 Jan 2017

    Great article! I also agree that social media marketing has just stated to grow in many businesses and sometime in the next decade, it will be used all over the world as one of the main tools for marketing and capturing new potential customers. However, it is up to each individual business on what platform they choose to market in, but for me I would use Facebook, Instagram and Twitter each one for different purposes.

  • Amy
    02 Jan 2017

    Thank you for the good writeup. It in fact was
    a amusement account it. Look advanced to more added agreeable from you!
    By the way, how could we communicate?

  • Alexis Gil
    Alexis Gil
    08 Dec 2016

    Thank you for this review. I suggest that social media are and will be the leading tool in marketing strategy for the next couple (even more) years. As for me, I prefer Facebook. But I agree that all depends on specific of your business when you decide what exactly to choose.