Blog Banner June

A lifestyle strategy approach to social media

A lifestyle strategy approach to social media

When it comes to social media marketing, you need to consider one key word ‘valuable’. Ask yourself, what value does your social content provide your followers? Social media has become a huge part of our lives, so how does your content fit in with your followers’ lifestyle?


Take a moment to open your personal Facebook account and really think about what it is companies are posting about and advertising.

Content marketing is becoming less about the words you put on a page and more about the experiences you create for your followers. With social media marketing becoming a daily influence in both personal and professional lives, your content strategy is key.

So what should your social media strategy incorporate? To create this ‘lifestyle’ approach that connects with your followers on the next level, think about incorporating a mix of the following: 

Service/Product offerings:
Although this is probably the one thing every company does on social media, try to share your service offerings in different ways – think about key messages and how you’re portraying them.
Note: Trying to straight out hard sell to your followers consistently will result in lower engagement levels and a higher unfollowed rate.

Blogs:
Blogging is something we encourage all our clients to get involved with. It’s a great form of content marketing and once pushed through to social media accounts, it helps enormously with generating traffic to your website and gives your followers that little bit extra content!

Industry News:
With a dramatic rise in people looking to social media for the latest news and happenings, forward thinking companies are taking to social media to share news relevant to their following. If you’re in professional services, be sure to share news on what’s happening and how it may affect your followers. 
Note: Be sure to check a website’s credibility and read articles carefully to ensure you’re not sharing ‘fake news’ in order not to hurt your own business’s reputation and positioning.

Interesting related articles:
Who doesn’t love a good read? Mix it up, if it’s on brand/relevant to your business offerings, chances are your audience will engage. Think, “10 benefits for... 5 ways how... did you know...”  

Promotions/Competitions:
Throw in a promotion/competition – show your followers you appreciate their attention and commitment to your brand by giving back. “For the month of May receive 20% off… Like and Share for your chance to win this...”

Behind the Scenes:
Show a bit of company personality! If you’re in retail, fashion or hospitality, get on Snapchat and connect with your audience in a more personal way by snapping that photo shoot, or new menu.  

Customer Experiences: 
Every now and then share a customer’s experience, give your brand that reality aspect – millennial’s these day’s love nothing more than checking out reviews to see whether your product or service is for them!

Quotes:
Motivating, inspiring, humorous, informative, educational – every one loves a good quote they can relate too.
Note: Quotes are re-shared and liked like crazy, so it’s a good start to engage your audience!  

Visuals:
Visuals are key – ask any marketing expert how important the visual aspect of any communication is! Be creative, yet strategic and ensure all your images are in line with your brand.
Note: Infographics are also great! Easy to understand and visually appealing.

Remember, authentic content is key! Mix up your social media now and play the game strategically.

If you need help with your social media marketing, Marketing Eye has some of the sharpest young social media experts experienced across multiple industries. Contact Us today!


Leave a comment

Make sure you enter all the required information, indicated by an asterisk (*). HTML code is not allowed.

comments ( 48 )
  • shabeer
    shabeer
    07 Mar 2019

    super, such a fine content I have well-educated more knowledge about Social Media Marketing. I'm also searching for the Best Social Media Marketing Chennai for my business website.

    Reply
  • shabeer
    shabeer
    07 Mar 2019

    Super, such a fine content I have well-educated more knowledge about Social Media Marketing. I'm also searching for the Best Social Media Marketing Chennai for my business website.

    Reply
  • Fehmeez
    Fehmeez
    02 Feb 2019

    You have almost covered everything about social media Strategy but as far my experience in posting content with visuals, infographic, behind the scene is not itself is a strategy along with that one should consider increasing the engagement ratio.

    Reply
  • alitabattleangelfullmovie.com
    alitabattleangelfullmovie.com
    26 Jan 2019

    My brother recommended I would possibly like this website.
    He used to be totally right. This post actually made my day.

    You cann't consider simply how much time I had spent for this info!
    Thank you!

    Reply
  • logo champ
    logo champ
    24 Jan 2019

    The best solution for a brand to grow nowadays is Social Media Marketing so I think it’s very much essential for brands to go for digital marketing which will increase their awareness and elevate its sales.

    Reply
  • aqsa
    aqsa
    18 Jan 2019

    very informative and wealthy content i was indulge in reading it.

    Reply
  • aqsa
    aqsa
    17 Jan 2019

    good post very informative it was very interesting to read.

    Reply
  • Adelina Adell
    Adelina Adell
    03 Jan 2019

    Your social media strategy is fine. Unique style. Good to read your article.

    Reply
  • Logo Champ
    Logo Champ
    31 Dec 2018

    The best way for a brand to grow nowadays is Social Media Marketing so I think it’s very much essential for brands to go for digital marketing which will increase their awareness and elevate its sales.

    Reply
  • Terry Wilson
    Terry Wilson
    13 Dec 2018

    The best way for a brand to grow nowadays is Social Media Marketing so I think it’s very much essential for brands to go for digital marketing which will increase their awareness and elevate its sales.

    Reply
  • Logo Bigben
    Logo Bigben
    12 Dec 2018

    The best way for a brand to grow nowadays is Social Media Marketing so I think it’s very much essential for brands to go for digital marketing which will increase their awareness and elevate its sales.

    Reply
  • Logo
    Logo
    03 Dec 2018

    The best way for a brand to grow nowadays is Social Media Marketing so I think its very much essential for brands to go for digital marketing which will increase their awareness and elevate its sales.

    Reply
  • Logo Victoria
    Logo Victoria
    31 Oct 2018

    Really it’s my favorite blogs. According to my opinion, when a business start up to have a digital presence so it is very necessary to go for Social media marketing packages by your business can grow digitally and globally.
    There are many high packages for social media marketing. But when it comes to result, so a business should select the best Social media marketing packages to get the best services for social media marketing.

    Reply
  • Logo Victoria
    Logo Victoria
    31 Oct 2018

    Really it’s my favorite blogs. According to my opinion, when a business start up to have a digital presence so it is very necessary to go for Social media marketing by your business can grow digitally and globally.
    In today’s world, most of the population is aware of Social media and uses it. So it’s a golden chance for businesses to get new customers on board through doing Social media marketing for themselves in order to get new customers on board.

    Reply
  • Chad
    Chad
    24 Oct 2018

    The information provided in the article is wonderful and very useful.These factors are very important for any website.

    Reply
  • Logo Champ
    Logo Champ
    20 Oct 2018

    The best solution for a brand to grow nowadays is Social Media Marketing so I think its very much essential for brands to go for digital marketing which will increase their awareness and elevate its sales.

    Reply
  • logo
    logo
    02 Oct 2018

    In today’s world, most of the population is aware of Social media and uses it. So it’s a golden chance for
    businesses to get new customers on board through doing Social media marketing for themselves in order to get new
    customers on board.

    Reply
  • Kevin
    Kevin
    11 Sep 2018

    The best solution for a brand to grow nowadays is Social Media Marketing so I think its very much essential for brands to go for digital marketing which will increase their awareness and elevate its sales.

    Reply
  • Logo Champ
    Logo Champ
    06 Sep 2018

    The best solution for a brand to grow nowadays is Social Media Marketing so I think its very much essential for brands to go for digital marketing which will increase their awareness and elevate its sales.

    Reply
  • Logo Champ
    Logo Champ
    01 Sep 2018

    Digital Marketing has grown gigantically because nowadays social media has all the power to influence. So, as a brand, I think that you should go for Social Media to make a strong brand image and influence your consumers digitally.

    Reply
  • chat Alternatif Mabosbet
    chat Alternatif Mabosbet
    01 Jul 2018

    Please let me know if you're looking for a article writer for your blog.
    You have some really good posts and I feel I would be a good asset.

    If you ever want to take some of the load off, I'd love to write some
    material for your blog in exchange for a link back to
    mine. Please blast me an email if interested. Thanks!

    Reply
  • Jett
    Jett
    26 Oct 2017

    Excellent post. I definitely appreciate this site.
    Keep writing!

    Reply
  • free trick for android
    free trick for android
    13 Oct 2017

    You can certainly see your enthusiasm within the work you
    write. The arena hopes for more passionate writers such as you who are
    not afraid to say how they believe. Always follow your heart.

    Reply
  • shark stick vacuums best sale reviews
    shark stick vacuums best sale reviews
    11 Oct 2017

    Thanks for every other wonderful article. Where else
    may anyone get that type of information in such an ideal approach of writing?
    I have a presentation next week, and I'm at the search for such information.

    Reply
  • Matthias
    Matthias
    10 Sep 2017

    Hi there! Would you mind if I share your blog with my facebook group?
    There's a lot of people that I think wwould really appreciate your content.

    Pleazse let mee know. Thank you

    Reply
  • April
    April
    06 Jul 2017

    I love your idea of a 'lifestyle approach' towards social media strategy's. Especially incorporating 'behind the scenes' into the strategy. As a customer, I enjoy watching behind the scenes snapchat or Instagram videos of some of my favourite brands. For instance, the cosmetic company Anastasia Beverly Hills regularly posts videos on their instagram story, showing how customers can use their products for different looks; this is done very well by showing exactly what products they're using and every step of the process, all in a short instagram story. Kind of like a quick youtube makeup tutorial. A great example of valuable social media marketing.

    Reply
  • regalo top of stairs gate
    regalo top of stairs gate
    24 Jun 2017

    Agree Joyce. And the item that began it all?

    Reply
  • safety gate For Pool
    safety gate For Pool
    23 Jun 2017

    Yet, you can open it easily with just one hand.

    Reply
  • www.qhnbld.com
    www.qhnbld.com
    15 Jun 2017

    This is CERTAINLY NOT a freestanding gate!

    Reply
  • Baby Gate To Protect Tv
    Baby Gate To Protect Tv
    13 Jun 2017

    The supervising adult must know how to swim.

    Reply
  • exterior pet gate
    exterior pet gate
    13 Jun 2017

    The mounting points are not really that adjustable.

    Reply
  • tall stair gates for babies
    tall stair gates for babies
    12 Jun 2017

    Let him sniff around. Thank you so much for all replies.

    Reply
  • hard cash Loan
    hard cash Loan
    11 Jun 2017

    Hi would you mind stɑting which bloǥ рlatform you're using?
    I'm planning to start my own blog in the near future but
    I'm having a tough time selecting between BlogEngine/Wοrdpгess/B2ᥱѵolution and Drupal.
    The reason I ask іs because your design seems different then most blogs and I'm looking for something completeⅼy unique.

    P.S My apοlogies for getting off-topic but I had to ask!

    Reply
  • Fast Cash From Home
    Fast Cash From Home
    02 Jun 2017

    Great site yoou have here.. It's difficult to find excellent writing like yyours these days.
    I honestly appreciate people likje you! Take care!!

    Reply
  • Mymillionairementor.Org
    Mymillionairementor.Org
    01 Jun 2017

    Hello! Someone in my Myspace group shared this website with us so I came to check
    it out. I'm definitely enjoying tthe information. I'm bookmarking and will be tweeting this to my followers!
    Outstanding blog annd wonderful design.

    Reply
  • different Business Opportunities
    different Business Opportunities
    01 Jun 2017

    Ⅰ am truly thankful to thе һolder of this website who has shаred this fahtastic article at at thiѕ time.

    Reply
  • Rebecca Wright
    Rebecca Wright
    26 May 2017

    Very informative, thank you. Social media marketing is all about engaging with your audience, and I believe that creating valuable content that your audience can relate to is key. There’s almost 1.7 billion users on Facebook now, so the consumer reach is huge, but this also means that there is an enormous number of businesses using this marketing technique and as a result, consumers are becoming less responsive to advertising material. The tips provided in this article are excellent in relation to content creation, however there is a lot more to Facebook advertising than this. Using A/B testing to check the effectiveness of your content is also extremely valuable, and there are a bunch of other tools incorporated into Facebook advertising that are worth mentioning.

    Reply
  • Aaravin
    Aaravin
    24 May 2017

    Nice blog you have shared...
    thanks for this

    Reply