Retailers are struggling, so do we buy online?
The 1.6 per cent annual rise in spending is the worst result since 1961-62 - an era when there were no credit cards and shoppers used pounds, shillings and pence.
The Bureau of Statistics revealed sales for the normally strong month of June had fallen by 0.1 per cent, following an 0.6 per cent drop in May.
Here's my take...
From personal experience, as a busy business woman and someone who does not love pounding the pavements looking for bargains or even an outfit to wear to my cousins wedding - buying has become too confusing.
I am a loyal brand follower. In my teenage years, I wore Country Road and Jag, then I went onto Cue and bits and pieces of high end designer brands like Gucci and Louis Vuitton. Then, when I started making real money, I went onto Giorgio Armani, with whom I have stayed loyal ever since. The reason for this undying loyalty is to do with service and convenience. I go in and buy 3 or 4 things at once, all in 15 minutes and they wrap it up and have it delivered to my office or home. Otherwise, I find something I like, ring them up and they have it delivered. Easy. Convenient. Good quality 100% of the time. Timeless.
At some stage, my close friends thought that I had become a tad boring in the clothing department. I wasn't as interested in fashion and looking good as they were, and my over the top loyalty to one brand meant that I was largely the most conservative person in the room always.
It was time to mix it up. So, I started buying Collette Dinnigan and they were equally as nice as the unbelievable team at Giorgio Armani, albeit on a different level. I also bought a few brands like Ted Baker and Max Mara, particularly when I travelled overseas.
Collette Dinnigan closed their store in Melbourne, but in truth, they had lost me a long time before that. The service wasn't as good and their clothes were either too similar to what I already had in my wardrobe or were just not my particular style.
I have also bought quite a bit from Scanlan, but the problem with this brand and my circle of friends is that you cannot be sure someone else won't turn up at the same birthday party in exactly the same outfit. It happened 3 times in a row - so that was it from me. Their clothes are great, but the circle is too small.
A girlfriend introduced me to Little Joe, and I learned to love this brand for casual clothing with a bit of style. The problem was that some of their stuff had fallen apart and that concerned me. I had bought more than $5000 worth of clothes there in a short period of time. On top of that, I once went to the store at exactly 5pm, which was closing time, and the girl in the store said "sorry, we are closed". I know she obviously had something better to do, but I am sure with an attitude like this, the downturn in sales was evident. Needless to say, they closed their store in Melbourne.
Now, I just buy overseas when I travel which is monthly or bi-monthly. No GST, cheaper, more variety and it is now part of the overseas travelling experience. The problem is that I feel a tad guilty. Here we have great retail shops, with people trying to make a living selling great clothing, and yet, we are buying online or overseas.
How would I like it if my clients decided to get all of their marketing done overseas? Would my business survive? I suppose not.
So, where do we draw the line in the sand? Should we support local retailers in lieu of a less expensive alternative for the same product overseas?
Today, I am going to go out and buy some local designer clothes. An English friend of mine was at a week long event in France with me recently and she looked stunning every day. I don't think there was a woman in the room that wasn't at least a tad jealous of her wardrobe. After inquiring, it was ascertained that all of her clothes were from an Australian fashion designer, Sass and Bide. After picking up Harpers Bazaar yesterday, and seeing some great outfits from this designer and Ellery, I am going out to buy a few outfits for my next trip in a couple of weeks. I think for now, supporting people's jobs is more important than the price we pay. It may mean we buy less, but we are at the very least supporting our local economy.
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comments ( 4 )
Matt
10 May 2013Retailers are definitely struggling with the existence of on line shopping. On line is more often cheaper and more convenient and retailers are often having to move on line in order to survive in tough retail times. Despite this trend to on line buying I believe their is still a strong market for traditional retail shopping because people do not always trust on line shopping and sometimes prefer to see what they buy personally before doing so.
ReplyLani
22 Aug 2012I agree with Dane's comment above - however, as pointed out in your blog, 'that special touch' or extra courtesy needs to be improved in some Australian retailers. The shopping experience is that much better when the sales team not only know their product, but are also polite and respectful. It is such positive shopping experiences that i feel create great customer loyalty.
ReplyDane Bartlett
21 Aug 2012Hi Mellissah, such a difficult topic. This issue has been in the media quite a bit over the last few years particularly with the strength of the Australian dollar. I think a distinction needs to be made between buying online from an Australian retailer and buying online from an overseas retailer. I feel for convenience sake many retailers in Australia should try where possible to offer online purchasing and delivery to cater for those who are leading busy lives. As for the online consumer?? I think if possible they should have additional purchasing criteria than simply buying on price and should seek to support Australian retailers.
ReplyAalisha Aruliah
21 Aug 2012Indeed, the war between online shopping vs traditional retail shopping has come to be of paramount importance. The choice of what method to choose can be daunting. Like you, Melissa i often feel the guilt surface when purchasing a bulk of clothing from online shopping websites like ASOS and PrettyPolly. The free delivery and the 30% discount is an added incentive to purchase from the online shopping websites but how many people have become laid off due to my frequent impulse online purchases. I think its time to reconsider how our shopping habbits are impacting our economy and future growth. Perhaps if we all held a little bit more patriotism when we shop, we could help stimulate our economy and avoid the mass unemployment of retail staff.
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