Restaurant Marketing: How to get more customers in your restaurant
The food needs to be delicioius. Mouth watering. Something that your customer thinks about without even being there and tasting it. They need to sit around chatting to their friends, and at the same time be dreaming that they are eating a meal at your restaurant.
Your restaurant needs to be convenient. Not necessarily around the corner, but in close enough proximity to not be a hassle to get to.
The service needs to be exceptional. I am talking REALLY EXCEPTIONAL. Not the kind where you have been there a hundred times and they still don't know your name. Nor the kind that doesn't take your order in a timely manner or know where you like to be seated.
On Friday night, I had dinner with my good friend Sarah. We thought we would head down to The Smith in Prahran because she had only been there once and it's not a bad after work drink place.
Not only could we not get a table, or sit down in a half empty restaurant, we had to wait forever to be served and the staff were far too direct and not so personable.
It wasn't a great experience. In fact, its the third time, I have said to myself that I will not go back there and eat. The first time, we booked late and there were three of us who not only ate a number of plates of food, but also ordered expensive champagne, only to be rushed beyond belief an hour before they informed us that the table would be required for someone else. Fair enough, double booking is how they make their money, but an hour before? Seriously, bad service.
The second time was only weeks ago and I just thought the food was ordinary. Bland and boring. Not worth coming back for.
But as it would be, friends often make suggestions and I don't normally like to make a deal of bad service.
Given that there were no tables available, we decided to go down to Fog in Prahran. I like because the food is to die for, the service exceptional and even if they are full, they find a way to accomodate you. There is no pretension and you are always guaranteed a good time. Now, this isn't a bad rap for one of the top restaurants in Melbourne and definately in the top 5 you must always visit if you come to Melbourne. Everyone from Justin Timberlake through to local football stars are regulars at Fog, so not only are you going to have a good time, but if you are into star watching, this is definately the place to go.
There is no stronger way to market a business than through word of mouth marketing. Having a website, a twitter account, pinterest and facebook all adds to awareness, but the strongest form of referral is through word of mouth marketing.