Why I talked someone out of working for Marketing Eye
Today I met with a remarkable, young woman who has the world at her feet. She is intelligent, well-spoken and might I add, well-presented... not that that means too much, but what I am alluding to is that she has the full package.
We have three positions in Sydney that we need filled before mid-August. They are instrumental in our business going to the next level as both a marketing and technology company. We are looking for people who bring different skills to the table and can work collaboratively together to acheive their own goals and that of the company's.
Early stages of career
What struck me about this young woman as she began to speak is that she is in a predicament that many others who are facing the early stages of their career seem to face. Only a year in, and already onto her second role, she is dillusioned with the leadership of the organisation, and the responsibilities that are put on her shoulders and that of her colleagues. She works for a well-respected brand, yet there is a sentiment of unhappiness amongsts employees in her team, with many of them looking for other jobs.
For all intents and purposes, she has the skills to do the job we are seeking in a person on our team, but listening to her speak, I realised something very important. She has not finished what she started out to accomplish in the role she is in, and has a lot of potential for growth and development, only if she put this in her own hands and takes the lead. In fact, if she does that, she won't come to our company in the future as a Marketing Executive, but as a Senior Marketing Executive, catapulting her position and salary accordingly. Right now, she hasn't proven to herself or to others reading her CV that she can stick through the hard times and the challenges that lay in front of her, and turn them around.
Fighting a losing battle
Sometimes people feel as though they are fighting a losing battle, when in fact it is just another obstacle or challenge that the world is throwing at them, and it is how they handle that challenge that will really make them. It will take them to another level.
If nothing changes, nothing changes. If you keep choosing the same environments, you won't get another result. If you keep making decisions to leave when the going gets tough, likewise. When we are recruiting people, we have to look past their current situation and look into what they want to get out of life and what they are prepared to do to get there. No-one ever became successful without hard work or challenges.
Littered resumes are the norm
Resumes these days are littered with jobs; 8 months here, 6 months there. Of course if you are in marketing, you have probably put that you were "freelancing" or "owned your own marketing firm", but in fact, you were probably looking for work, taking up job offers and leaving them when the going gets tough. Perhaps you didn't like your colleagues or maybe it was your boss. There are going to be people you don't like in life, and they are going to probably make the most positive impact on your life. They will teach you how to work with people or to deal with people you don't like in a respectful manner, and in a way that gets the most out of both parties. If you can conquer this, you can conquer anything.
Life is full of lessons. Don't think that you cannot learn more from where you are at. You can. In marketing, you can always improve at every aspect of the marketing mix. There is always something to learn and courses to take. There are also so many accreditations to teach you new skills and if you find the time, learn psychology and cold reading. These two skills will put you streets ahead of the rest.
Don't be ordinary. Be extraordinary in everything you do. Don't have a littered CV when you are more than that. You have an ability to learn everything you need to know about your job, and that takes time. You can not only learn it, but grow it and in turn grow yourself. Learn how to get the most out of leadership and your colleagues. Interview leaders in your company (even the one's you don't like) and ask them some basic questions: How did you start out, what drove you to be where you are, what challenges did you overcome and how did you overcome them, what is the highlight of your career to date?
Know that your career is a long distance race. You don't have to get there tomorrow. Face the challenges you have in your job and show the world that you can tackle whatever is in front of you with a sound mind, grace and a greater purpose of using these challenges to take you to where you really want to be.