The one thing that makes Marketing Professionals unbelievably good
It doesn't take long to realise that some marketing professionals are more competent and successful than others because they inherently have skills that other's don't. You can get by as a marketer with sound writing skills, a firm understanding of marketing with continuous training and development. Most employers would be happy with this, and I have to say that I find employees that have this background to be more than ok. However, if you truly want to be successful, and out-shine the rest of the pack, you need this skill:
Yes, those with a good understanding of psychology can achieve more than their relatively strong counterparts, and climb the corporate ladder or become highly successful entrepreneurs. In fact, they can move anywhere in any position they desire because they not only know how to get there, and how to communicate their way so that their audience understands what they want and their values, but they also can cold read people and respond accordingly.
Those who excel in reading people can develop marketing strategies that resonate with their audience, and develop customer profiles that are more indepth and intuitive by design, than other marketers who have not nailed this skill.
One of the key parts of being an unbelievable marketer is understanding how and why people think and act the way they do. It is far harder to create a results-orientated marketing strategy or content for that matter, if you don't know whey an audience would want to read it.
Understanding key principals of psychology can take your marketing from good to amazing, or your career from ok to the top of the field. All you have to do is read your audience and identify how to communicate with them effectively.
As a marketer rising in the ranks, you will need to use psychology to:
Get the best job for your next career move
That's right. By understanding what type of job you want to get, and being incredibly intuitive to your interviewer, will give you the step-up on others that are being interviewed for the same role. If you mirror your interviewer, and cleverly listen to what they are saying looking for triggers where you can show that you resonate with your interviewer, they are going to choose you over a more qualified marketing candidate.
Read your market, and produce better marketing strategies that achieve the businesses goals
If you can do this, you can name your price. Everyone will want you. Who doesn't want a marketer who knows their market and is more than competent enough to produce marketing strategies that resonate with the customer?
When you are building a team, you may find yourself in the hot seat. That means when you interview candidates for roles, you will be able to read them better. Earlier in my career, I picked three (3) young women in a row that had bipolar. When they were in the interview phase, they were more enthusiastic than anyone else. They made me want to learn from them, so that I too could drink the 'enthusiastic juice' that they seem to live on... until they don't. I gave up interviewing after that, as I felt like a complete failure. After a few years break, I went back to interviewing, and once again, I made mistakes. I picked people that were good sales people, and capable of selling themselves... but when they sat down to do the job, their skills didn't match what they had to say in their job interviews.
Reading your colleagues ensures you always get the most out of them
If you can read your colleagues and know when they are having a good day or a bad day, performing at an optimum level or just doing enough to get by, you will find yourself in a situation where you are able to work with them collaboratively, finding the right triggers to get them back into shape, and on their game in no time.
Your career is in your hands. If you take the time to learn how to cold read and the basics in psychology, you may find that your career is fast-tracked right to the top.