10 Marketing Tactics You Can Get Your Office Junior To Do
As businesses across Victoria are returning to the office after six months working remotely, you could be forgiven for being a bit lost at first.
To help prepare your workplace by assigning tasks and ensuring your staff are getting the most out of themselves, we have provided 10 possible marketing tactics you can assign to your office juniors below:
- Social Media Campaigns & Strategy
There are many different aspects of a social media strategy that need to be developed for all businesses, but some of these tasks are perfect for your junior officers.
Why not leave the competitor analysis to one of your newest recruits?
This is just one example of a basic marketing tactic they have been developing throughout their time at university, and one of many ways to execute your social media strategy effectively.
- LinkedIn Lead Generator
LinkedIn is an essential platform for any business to be fluent in as of 2020, and the management of personal and business accounts is a skill junior officers are keen to develop.
Get your newer employees to improve their use of tools such as LinkedIn Recruiter, and enhance their understanding of what content will improve your brand in the best possible way, generating LinkedIn leads for your business and improving their own confidence and skillset at the same time.
- Email Marketing
There are so many ways to attract potential customers, and effective, simple strategies for retaining them.
Email marketing is a way for your business to reach out to customers on a more personal note, and ensure they feel valued by you.
Your junior officers should have no trouble understanding the best ways to generate ongoing communication directly to your consumers today, as there are so many resources and email marketing templates available for them to access for free today, which is why this is a perfect marketing tactic to assign them.
- Influencer Outreach
With the development of social media in even the last couple of years, influencers are everywhere, and are becoming a necessary and easy way for your business to reach new consumers.
With this in mind, who better to reach out to some of the younger influencers than your junior officers?
It is likely that they would already have some favourite influencers front-of-mind for endorsement opportunities, meaning it is the perfect marketing tactic to get them started on.
- Blogging for SEO
Blogging is a great marketing tactic for new recruits, as it allows them to showcase their creativity and generate traffic for your business.
The biggest challenge for junior officers is learning how to optimise their speech and ensure their blogs are discovered by potential and existing customers first.
With practice, newer copywriters can quickly learn how to make their blogs successful for their own development and for your company.
- Social Media Calendars
Today, there are so many social media platforms to keep track off, with new apps like Tik Tok bursting on to the scene out of nowhere.
That’s why calendars are a must when it comes to marketing tactics; creating social media content for the many different platforms of your business is a necessary skill for junior officers, and the more exposure they have to these weekly tasks the better their content will become.
Although it is great when you can gain endorsements from celebrities and influencers, a testimonial from an actual customer can be just as powerful.
Get your junior officers to reach out to your customers and receive their feedback, that way you are not only ensuring your consumers are happy with your business, you are also showcasing that satisfaction to new customers as well.
- Creating Case Studies
One way for junior officers to showcase your business and also learn more about their new workplace is to create case studies.
By developing intensive studies about specific people, groups or the current and past work of your company, newer employees gain a better understanding of the business culture, and improve their marketing skillset.
There are many case study resources available for junior officers to become proficient in this marketing tactic in no time.
A simple tactic for younger recruits, live-streaming company meetings is a newer way of showcasing your brand.
Depending on what your business is happy to share, live-streaming common tasks in the office, such as brainstorming sessions, can show current and potential clients how well you work together to create their vision.
- Create Social Media Surveys
Junior officers will have no trouble executing this marketing tactic.
Creating surveys, sometimes fun, sometimes more serious, can be a great way for your business to interact with customers, generating engagement and boosting your exposure.
Developing your businesses’ marketing strategy is a necessity, one that you can easily get junior officers wo showcase their talents and improve your company’s performance.