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After spending a good hour looking at the facts and figures outlined on Google Analytics, we identified pages on our website that had higher bounce rates than others. In fairness, most of our website pages rank very highly with Google and people stay on our website for more than 5 minutes on average. This is a great achievement for a website in professional services marketing.
31% of consumers browse online daily for products and services. That means, that potentially, they could be buying from your website.
If you have a website and are looking for quality leads, but it's a dog's breakfast... then now is time to take action. We are getting into the pointy end of the year and there is no time to spare to get your website right, to generate new fresh leads.
Being a statistic for failure isn’t much fun-let’s face it. I don’t like the idea, and I bet you aren’t too keen on it either. And when it come to small business, or any business or cause for that matter it is best to avoid it like the plague. This leads me to wonder why so many businesses out there do not invest in a solid online marketing strategy of an effective website.
Put simply- no business will survive without a good website. However, what is most surprising to me is not how bad some websites actually are but in fact how easily these website short comings or problems can be fixed.
Having had a browse around various small business websites recently it occurred to me the magic a good website can do for a small business.
What pb Human Capital said about Marketing Eye's development of their company website:
"We first heard about Marketing Eye some years ago, and were consistently impressed by the quality of Mellissah's blogs, her marketing & design ideas and forever upbeat attitude. When we wanted a new and updated website, we made sure we spoke to her. To be honest though, we still did our due diligence and met with three firms before making our decision.
Mellissah is exactly the same in person as her social persona. She's great! She blew us away with her ideas for our website which fit neatly into our social networking strategy, our ideal brand image, and the look and feel of the company as we really are. When you couple that with the price (which was amazing, but not our only criterion), we simply had to use Marketing Eye.
The process was seamless, we had an incredibly fast turnaround, and the result was everything we'd hoped for. We're stunned. The website is excellent. It's exactly what we had conceptualised. I would absolutely recommend Marketing Eye to any business - small or large - that needed an expert look at their design and marketing strategy."
|Not knowing if your marketing investment is working for you is the tip of the iceberg when it comes to building your business. |
Each year, millions of businesses put away funds for investment in marketing services.
Many don't know whether their investment is working or not.
Marketing Eye provides companies with a marketing manager who helps identify your target audience and develop campaigns to generate leads and create sales results.
Sometimes a website can be a bit like that. You get used to seeing it. It brings you in a number of inquiries. Search engine optimisation looks pretty good compared to most of your competitors. So, what makes you throw it all away?
Can you see your brand in this shot? This is a very stylish building products website that is looking for a new brand to go online with! What that means is when you are an agency, and you mock up potential designs for clients, not all choose the one that you love… for various reasons.
Each day, I will publish ways to improve your small business marketing that are simple, yet effective. By Friday, you will have 100 ways in which to promote your business better. If you have some ideas of your own, please comment and I will be happy to add them in. Thousands of people read Marketing Eye’s marketing blog each week, so any great ideas or experiences is greatly appreciated!