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Utility Software Services, a consulting firm specifically for energy retailers. They service all businesses from start-up to well established firms, by providing back and front office functions of the business as well as energy consulting and transformation services.
Utility Software Services engaged with Marketing Eye to help them move to a new direction by engaging with target audiences more effectively. A range of marketing collateral was created including key messaging for web and online presences as well as all corresponding marketing material such as EDMs. We also ensured and maintained the social media accounts as part of the digital marketing strategy.
Marketing Eye was responsible for all EDM and social media management, all content was consistent with the brands story and key messaging that we developed for the website, and ensured the clients were engaging with the brand through posts, comments and likes.
Doyle Bros are a responsible waste disposal and recycling company servicing Sydney’s commercial and industrial sector. With a unique point of difference being their MRF (Materials Recovery Facility), which diverts waste from landfill and has a strong green recycling approach.
Doyle Bros contacted Marketing Eye as they needed an outsourced marketing agency to create the new Doyle Bros brand. As part of the marketing strategy, we developed a new website, designed their social media and increased the SEO of Doyle Bros online. Marketing Eye worked tirelessly to create a strategy for Doyle Bros and has increased their social media presence, increased public knowledge of the business and highlighted the key messages for the Doyle Bros business. As part of the SEO strategy, undertaken by Marketing Eye, their website has been optimised to enhance the client’s journey and drive more traffic to their landing page.
Allflo Pumps & Equipment are a leading supplier of pumps and pump accessories for a wide range of industries, within Australia. They pride themselves on their custom solutions that deliver exceptional performance. Allflo needed a marketing strategy that would match their reputable brand and enlisted on Marketing Eye as the outsourced marketing team. The marketing strategy was designed to breathe fresh life into the brand by redesigning and updating their website. As part of the redesign we developed content by creating blogs, writing case studies and completing website updates. As part of the rebranding, Marketing Eye created and designed signage and brochures to help create brand awareness. Continuing on with the brand awareness strategy, we created monthly social media content calendars and delivered that content across all of their channels.
Ontime Healthcare is a nursing agency in Victoria, providing nurse and home health care professionals to hospitals, aged care, correctional facilities, community and home services. Ontime Healthcare prides itself on training each client as an individual and creating tailor-made plans to meet the needs of the client with a nurse who can provide those solutions. As part of the custom-made marketing strategy, Marketing Eye hs developed, designed, and executed monthly EDMs, targeted to various databases. In order to build brand awareness, Marketing Eye updated and redesigned their website to improve the customers journey and ease the signup process.
Established in 1922, Lockwood Partners is a leading financial advisory firm providing expert advice in accounting, finance, wealth, insurance and IT. Lockwood Partners engaged with Marketing Eye to build their brand, and as a result Marketing Eye has created a detailed marketing strategy and a range of collateral, including their company brochure. As part of the branding strategy a redesign of their website was implemented which is now on-brand and emphasises Lockwood Partners’ position in the financial industry.
Lockwood Partners Brochure
McCredie Group specialise in the seamless delivery of retail and business projects with expertise in project management, design documentation and cost management solutions. With 90 years of industry experience, they provide expert advice for the construction and retail sectors. Marketing Eye was engaged by McCredie Group to design and develop their new website. This website has been the key to a successful digital presence in their marketing strategy with McCredie Group being able to showcase their projects and communicate their positioning clearly to clients. This was also made possible because of the key messaging that Marketing Eye developed in the initial marketing strategy stage.
In order to develop themselves as a strong leader in the industry, Marketing Eye developed a billboard campaign and information brochures that were on brand.
Horan and Bird is a subsidiary of Origin Energy and specialise in providing energy solutions and services. Horan and Bird needed the expertise of Marketing Eye to develop a new website. As part of a marketing strategy, the redesign of the website was to match a key component and key message of Horan and Bird, which is their continued commitment to be transparent in its communications with customers. The newly developed website has been an integral part of Horan and Bird’s digital marketing strategy ensuring that the company continues to grow from strength to strength. Marketing Eye contributed to that growth by developing advertising materials for billboards and bus stops, as well as information booklets and business cards. All marketing collateral created matched the brands vision and redesign, as well as its parent company Origin Energy for one consistent brand story.
Horan and Bird media print
They had done things, without any request from management, to take the business to the next level.
Elysian Energy are the Australian energy provider with a competitive difference, no shockingly high bills, just the same flat rate offering consistently low prices. The energy industry is quite monopolised in Australia, making it hard to break into when you’re a new or start up company, that’s why Elysian needed the help of an outsourced marketing team. Marketing Eye helped to deliver a strategy that would help position themselves as big time players. The strategy we developed included a new corporate identity in the form of a logo to create greater brand awareness. We then executed a digital strategy where the new brand was present on all marketing platforms. Marketing collateral was then created, that was consistent with the brands new image, in the form of brochures and business cards.
Yet the journey was not over, we then created lead generation through the optimisation of their website by enhancing the client’s journey and driving traffic to their landing page.
Elysian Energy Website
Claremont are industry financial leaders in providing their clients tailor made services for the full lifecycle manage of their assets. Marketing Eye was engaged by Claremont Financial Planning to develop a new website, re-brand the company and develop marketing collateral, stationery and sales decks.
Marketing Eye needed to help with Claremont’s digital campaigns and develop marketing collateral which would highlight their expertise in identifying and providing clients with tailor made financial solutions. These solutions provided by Marketing Eye helped Claremont to create greater brand awareness within the industry and sector. With our help we identified a new tone of voice and developed a rebranding which told clients a new story by consistently tying all of the marketing collateral together. As part of the website development, we highlighted the key messaging, which allowes clients to easily identify their market position, features, and benefits.