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The Waxed boutiques in Melbourne specialise in waxing, tanning, lashes and laser hair removal. Since their inception in 2005, they have prided themselves as being ‘Melbourne’s waxing specialists’ and specialists in all services they provide, from ‘no orange’ spay tans to lash symmetry application, this salon wants the best for its clients.
Whilst they were nailing their services, they needed the expertise of an outsourced marketing team to help create brand awareness and generate leads to build up their clientele. This is where our expertise at Marketing Eye came into play, we developed and new website, which was launched in July 2018. The website was relevant to the brand and allowed clients to understand the services and experiences undertaken at Waxed. We also launched a digital marketing strategy which included regular direct mail campaigns, to help retain clients, and created social media calendars and EDM’s which helped to create brand awareness and invite new clients to engage with the business.
Robotic Marketer website
MTI (Mobile Technologies International) is a privately-owned global company, which manufacture and provide innovative technology solutions. Their pride themselves on being technology innovators and with equipping their clients with the latest and best dispatch and booking technology.
Whilst they are market leaders in the tech industry, they needed a market leader in marketing, to provide them with and level up their marketing campaigns. Marketing Eye has been working with MTI extensively on everything from branding and website development through to marketing materials. We were able to help MTI reach their goals through consistent branding and the creation of sales decks and marketing collateral. As their outsourced marketing team, we designed an awareness building strategy by implemented advertising campaigns, public relations and communications.
While other's are now using the term "outsourced marketing department", few have actually defined it quite like we have at Marketing Eye. After 24 years in the industry, I have learned a lot from both succeeding and failing. From these learnings, I have developed a series of systems, processes and ways in which to improve our capability of delivering world-leading marketing strategies to businesses seeking a high growth return.
The difference is from start to finish
Just 2 years ago, who would have thought Instagram would take over the world of social media? That LinkedIn would become the most power recruitment platform taking significant marketshare from Seek, Monster and Indeed?
With these factors in mind, Marketing Eye undertook the challenge to create three very unique website rebuilds.
Not too indifferent to when Expedia launched onto the marketplace, Michael wanted a transparent platform - where people could move everything from their dog, through to their house, a container of furniture, through to bulk handling products. A place where it all can be done, with full visibility of the competitive landscape.
When a business starts a new calendar year with have a business strategy in place, supported by a sales and marketing plan - CEO's expect results.
But what if the results are not forthcoming? What if key people have read the strategy yet are not "making it happen"? As we near the end of January, many companies are realizing that targets are not being met, and while some may scratch their heads, the real leaders are taking action.
It's Christmas time and without realising it, I have almost run out of time to buy gifts for my loved ones.
One of my team members in Sydney said that they had bought some things from Little Sale Birdy, a website designed to find all the sales for brand items online and provide one single marketplace where you get the best deal possible. After visiting the site, I was mesmerized by the quality options that the website has and quickly purchased a pair of shoes.
I then went off and started searching for different brand items for my nieces and nephews and was surprised that other sites had the same items at a much higher price. I like Little Sale Birdy because it stops me from wasting time looking up different websites to find the same thing, just at different prices. Instead, they give me access to all the sales online at once - saving time and money.
The name Little Sale Birdy is kind of cute. It's less corporate and feels a bit cheeky and more personal than the other brands online.
With many shoppers experiencing "checkout anxiety" with more than $1.79 trillion dollars worth of goods abandoned by shoppers online this year, its reassuring to know that if you go to Little Sale Birdy you will always get the best price because they actually bring together all the sale sites, providing the customer with full access to all sales in one market place without the worry that you may be ripped off or you have to fill in your details more than once.