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Marketing Blog tag: 'Website' - Tag page 5

- Page 5

Wednesday, 09 May 2018 04:53

Waxed

The Waxed boutiques in Melbourne specialise in waxing, tanning, lashes and laser hair removal. Since their inception in 2005, they have prided themselves as being ‘Melbourne’s waxing specialists’ and specialists in all services they provide, from ‘no orange’ spay tans to lash symmetry application, this salon wants the best for its clients.

Whilst they were nailing their services, they needed the expertise of an outsourced marketing team to help create brand awareness and generate leads to build up their clientele. This is where our expertise at Marketing Eye came into play, we developed and new website, which was launched in July 2018. The website was relevant to the brand and allowed clients to understand the services and experiences undertaken at Waxed. We also launched a digital marketing strategy which included regular direct mail campaigns, to help retain clients, and created social media calendars and EDM’s which helped to create brand awareness and invite new clients to engage with the business.

Waxed DL


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Published in Portfolio
Tuesday, 08 May 2018 04:53

Robotic Marketer

Marketing Eye was engaged by Robotic Marketer to name the company, develop a brand, develop a website and marketing collateral including investor decks and sales decks. The name was developed by the founder of Marketing Eye Mellissah Smith, and the brand developed by a highly talented intern. The website was designed and developed in-house and all communications, stationary and investor decks are done by the creative and copywriting teams at Marketing Eye Melbourne.

Robotic Marketer website


Robotic Marketer website

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Published in Portfolio
Sunday, 06 May 2018 04:53

MTI

MTI (Mobile Technologies International) is a privately-owned global company, which manufacture and provide innovative technology solutions. Their pride themselves on being technology innovators and with equipping their clients with the latest and best dispatch and booking technology.  

Whilst they are market leaders in the tech industry, they needed a market leader in marketing, to provide them with and level up their marketing campaigns. Marketing Eye has been working with MTI extensively on everything from branding and website development through to marketing materials. We were able to help MTI reach their goals through consistent branding and the creation of sales decks and marketing collateral. As their outsourced marketing team, we designed an awareness building strategy by implemented advertising campaigns, public relations and communications.  

Mti

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Published in Portfolio
If Google is creating havoc with your inbound leads to your website, you are not alone. In the 30 years that search engines have existed, power plays by Google and Bing have been affecting the online searchability of keywords making SEO more chalenging than ever before.
Published in Website Development
The question is often asked of our people at Marketing Eye : "What do you do that other marketing firms don't?". And the answer is quite simple.

While other's are now using the term "outsourced marketing department", few have actually defined it quite like we have at Marketing Eye. After 24 years in the industry, I have learned a lot from both succeeding and failing. From these learnings, I have developed a series of systems, processes and ways in which to improve our capability of delivering world-leading marketing strategies to businesses seeking a high growth return.

The difference is from start to finish
Published in Marketing
Tuesday, 12 May 2015 09:53

How to master your marketing strategy

It's that time of year again where marketing managers are frantically working out how to best spend their marketing budget for 2015/16. There is a lot of fine tuning to be done given the changes in marketing technologies, applications and an ever changing consumer behavioural pattern.

Just 2 years ago, who would have thought Instagram would take over the world of social media? That LinkedIn would become the most power recruitment platform taking significant marketshare from Seek, Monster and Indeed? 
Published in Marketing
Website design requires certain considerations. These include aesthetic, functionality, audience engagement, content interactivity and responsiveness. Then of course there must be a clear call to action.

With these factors in mind, Marketing Eye undertook the challenge to create three very unique website rebuilds.
Published in Marketing
Friday, 10 October 2014 00:00

How to launch a start-up effectively

When Michael Reed first came to me with his idea, it was before its time. He enthusiastically shared his desire to build an online platform where consumers and businesses can get all of their logistics needs at a click of the button, and for the most competitive price.

Not too indifferent to when Expedia launched onto the marketplace, Michael wanted a transparent platform - where people could move everything from their dog, through to their house, a container of furniture, through to bulk handling products. A place where it all can be done, with full visibility of the competitive landscape.
Published in Marketing

When a business starts a new calendar year with have a business strategy in place, supported by a sales and marketing plan - CEO's expect results.

But what if the results are not forthcoming? What if key people have read the strategy yet are not "making it happen"? As we near the end of January, many companies are realizing that targets are not being met, and while some may scratch their heads, the real leaders are taking action.

Wednesday, 04 December 2013 02:15

What is the latest online?

It's Christmas time and without realising it, I have almost run out of time to buy gifts for my loved ones. 

One of my team members in Sydney said that they had bought some things from Little Sale Birdy, a website designed to find all the sales for brand items online and provide one single marketplace where you get the best deal possible.  After visiting the site, I was mesmerized by the quality options that the website has and quickly purchased a pair of shoes. 

I then went off and started searching for different brand items for my nieces and nephews and was surprised that other sites had the same items at a much higher price. I like Little Sale Birdy because it stops me from wasting time looking up different websites to find the same thing, just at different prices. Instead, they give me access to all the sales online at once - saving time and money.

The name Little Sale Birdy is kind of cute. It's less corporate and feels a bit cheeky and more personal than the other brands online. 

With many shoppers experiencing "checkout anxiety" with more than $1.79 trillion dollars worth of goods abandoned by shoppers online this year, its reassuring to know that if you go to Little Sale Birdy you will always get the best price because they actually bring together all the sale sites, providing the customer with full access to all sales in one market place without the worry that you may be ripped off or you have to fill in your details more than once.

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