New Pinterest Web Analytics Tool Wins With Marketers
There is also a clever Vimeo, which is a simple walkthrough on how to read the analytics and what information you now will have access to. It complements the examples of stories other successful businesses have achieved on Pinterest bolstering the company's dominance in the world of women.
Females dominate Pinterest use with a majority of 80% of users. Most people spend their time on Pinterest pinning pictures on their boards (US: 83.9%) and commentary isn't so big with fewer than 0.6% of users leaving a comment. It continues to increase audience share with people logging on from PC, mobile web and apps.
The new web analytics tool doesn't make third-party Pinterest analytics systems obsolete, with Pinfluencer and Curalate still powerful in the analytics stakes. What it does do is allow people to track their engagement; pinners and pins and work out what is popular and what is not. It also lets you know where pins are coming from. There are four graphs on the Analytics page on Pinterests website which covers adequately information that most people need to know. I think this is a big winner for marketers and certainly has everyone talking today. Knowing what has been clicked on most, what has been clicked on most recently and what is being pinned from your website - provides an important analysis for companies not wishing to go to paid analytics.
What do you think?
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