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Marketing Blog tag: 'Success' - Tag page 4

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Displaying items by tag: Success - Page 4

Wednesday, 30 September 2015 08:14

What will make you more successful?

You are currently walking down the road and you come to a cross roads; if you go one way, you may be successful, if you go the other, you are not so sure. What do you do?

Of course, none of us can answer that question because "may be successful" is not a certainty and if you go the other road, you have no idea, but it could be good, or it may not be.

Life is a bit like that.
Published in Entrepreneurship
Everyone has been there. You know, when you look in the mirror and wonder to yourself 'why you haven't achieved what you set out to achieve' and then give yourself an 'upper cut'. For those who don't know what that means, it's very Australian!

We control our own destiny and deep down, every person, even the one's that blame others for their 'lot in life', know that if you are not achieving something, then it's no-one's fault but your own.

They are harsh words. You may say that you wanted to be rich, but were never given the opportunity but we have heard lots of stories of people growing up dirt poor who become squillionaires or elite sportspeople - so that alone is no excuse.

We all want something. Many of use strive to achieve it and put the right actions in place to make it happen. When failure crosses our path, we get back up and dust ourselves off, then try again, perhaps in a different way.

But some people fail and then become too afraid to get back up. Worse still, some people don't even try, because they are so afraid of failure. For what? Someone is going to laugh at you? Someone is going to think you are not as good as you want them to think? Your ego will be bruised? These things are as silly as they sound. Toughen up and start putting into action the things you need to, to achieve your goals.

There is simply no excuse for not trying and certainly no excuse to blame others, your circumstances or anything else on why you can't do what you really want to do. Anything is possible, you just have to believe.

In my experience, people are often held back (including myself at times) by:

1. Procrastination:

I take full responsibility for the fact that I am a procrastinator. I have great ideas, but often sit on them a little too long or find every excuse as to why I can't do it - namely, because I am too busy. What a load of bullshit. If you want it, do it.

2. Commitment phobic:

Another great reason why you can't achieve what you set out to achieve. You are phobic of making a commitment to achieving it. You want to travel the world, but you find every reason not to book your flight. You want to buy a house, but you find every reason not to put down that deposit. This usually follows you everywhere in life. Work on it. Don't let this be your reason for not succeeding.

3. You are not flexible:

You will only do it your way. You don't listen to others, or take advice and mostly you don't listen to your gut instinct. For instance, you want to be a newsreader, but you live in Sydney, and there is too much competition for roles as journalists. So move to a country town with a small television station so you can learn the ropes and get noticed. But no, you can't move - right? Wrong. If you really want it bad enough, you will do it.

4. You expect instant results:

Let's face it. You most probably will fail the first time. So don't pack up your bags when this happens and head home. Get back up, and try it again. You start a business and it doesn't make you a millionaire over night. Do you close the doors? Or do you keep working at it? The only thing in life that gives you instant results is chocolate and alcohol.

5. The right time never comes:

You are waiting for the right time. When you have had kids, or when you have paid off your mortgage or better still, after Christmas or when the market changes. This is your mind playing delay tactics and winning.

6. You compare yourself to others:

There will always be someone prettier (or better looking) than yourself. There will always be someone smarter or more successful than yourself. Get use to it. Unless you are Bill Gates, which I take it your not if you are reading this blog, there is always going to be someone who makes it look easier than it is, or who will be better than you in some way. Play by your own rules. Own you! Never compare yourself to someone else, but by all means learn from others.




Published in Mellissah Smith
Yesterday I caught up with one of the founders of Kookai, Rob Crombe, to talk about a community initiative that I am working on in Charters Towers in rural Queensland.

He asked me a question about success and I paused for a moment to reflect on how I would answer a question which eluded to me being successful.
Published in Management
Wednesday, 01 April 2015 08:51

How to succeed in magazine publishing

The long road to establishing a commercial version of Marketing Eye magazine is now complete. It took almost six months to get it publishing ready, but after losing a bit more hair and seeing the ones that I have left go grey (almost), it was well worth the effort.

By putting this magazine together, I have learnt a great deal about marketing, about the client services sector and about staying the course, even when the Tough Mudder founders seem to have come along and put insurmountable obstacles in my path.*
Published in Marketing
Wednesday, 25 February 2015 08:43

Why your health is crucial to your success

Give me all the money in the world and I would return it, stupidly some may say, for a life filled with fitness, health and happiness.

My theory being that if you hold those three of life’s gifts close to your heart, the money will follow.
Published in Culture
Back in the mid 1990s, having walked out of university ready to earn big money in journalism, I was rudely awakened by the difficulty to get a job in the industry. So, like any self respecting 20-something, I took any job I could and became a shoe salesman while I trawled job ads for my chosen profession.

I was Al Bundy at the tail end of Al Bundy’s great Married With Children TV run; before the brilliant Ed O’Neill became the old man on Modern Family. Now, I have never considered myself a salesperson, but I did okay and the easiest sales came because of an immediate rapport built with customers. I really wasn’t selling anything, I was just having a chat to someone whose interests matched mine, or whose personality was appealing. I think they bought from me because of the very fact that I wasn’t selling to them, and of course they needed a pair of shoes.
Published in Marketing
Wednesday, 07 January 2015 09:11

2015: The year of the goal setting renaissance

"The greater danger for most of us is not that our aim is too high and we miss it, but that it is too low and we hit it." - Michaelangelo

Goals. Not the kind Lionel Messi or Lance Franklin kick. More the type set by entrepreneurs, businesses, dieters and anyone who wants to get the most from life. I’ve edited a lot of pieces about goal setting in the last two months. It’s that time of year. Of those, however, who are taking expert advice and setting their goals, many fail to make them stick.
Published in Culture
Wednesday, 21 May 2014 00:00

Why married women are more successful

There are many advantages of being single; you can do what you want when you want, you will never wake to snoring, and you never need to get out of your pajama's if you don't feel like it.

You can kiss as many boys as you wish, decide on the spare of the moment to fly abroad, and eat baked beans on toast without having to consider another.
Published in Mellissah Smith
Wednesday, 02 October 2013 00:05

Are you ambitious enough?

Last night I caught up with my good friend, recruiter Michelle Fish, a new friend Chocko Valiappa and a couple of other people. 

As we sat down and enjoyed a bite to eat and a glass of wine, I began to talk to Chocko about Ashrams in India. I have been wanting to go for some time and wanted his insight into which ones were the best to investigate. 

Chocko is a spirital man - and although he didn't say as much, I could tell. I gravitated to him and before long we talked about different aspects of spiritality. He then mentioned that he read handwriting. Within seconds I was writing on a napkin hoping that he would pass on some wisdom about myself that would enlighten me.

He said:

"I am level headed and connect well between my head and my heart"

"I need to celebrate my highs more"

"I have discovered myself, but not other people"
Published in Management
Wednesday, 31 July 2013 07:52

Whoa 40! Is this really happening to me?

40. It's not exactly something that I have been looking forward to, but without realizing it, it is almost here. 

My friends keep telling me that "life begins at 40". To be brutally honest, I am not so sure. How can someone think that is the case, when in your 20's you made all your mistakes but had the time of your life. In your 30's, you made some more, but they were far more manageable and life was pretty good. You had more money than in your 20's, more experience and had fewer issues. You felt as though you were more comfortable in your own skin and you came to terms with your flaws.

Then you started approaching 40. Somehow everything went back a few steps. Firstly, just when you thought you were comfortable in your own skin, you realized that there were a few things you wanted to change. For instance, your appearance. Do those wrinkles really belong to you? Have your eyebrows really drooped that much? Are your boobs really that saggy?
Published in Mellissah Smith
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