Blog Banner June

Marketing Blog tag: 'Success' - Tag page 4

- Page 4

When I was young, sub-25 years of age, I never had an opportunity to go to a conference that had a line up of speakers quite like that of the North Queensland Entrepreneurs Conference. In fact, I really didn't know it existed. Well, it doesn't and certainly a lineup as inspiring as the one put together for Townsville on 8 November 2016, has not been done before.
Published in Entrepreneurship
Friday, 02 September 2016 09:00

Sometimes you need to hear it from the top

Yesterday was a pivotal moment in my life. That is a big call I know, but it was a conversation with my mentor that I didn't realise would have such an impact.


I was rambling as I do about business, and explaining to him what I was doing - basically giving him an update. I had listened to him when he gave me some important, game changing advice,  and his strategy for my business made perfect sense to me moving forward, so the wheels are now in motion.

In fact, I was using this advice, and kicking some serious goals.

I'm proud of you

Then the bombshell. He said, "I am very proud of you."

I never look for praise, and while I do receive it from time to time, I suppose I never take it in. Two instances of late where I have, have come from my best friend of over 20 years, and of course, my mentor.

My father has passed

My father passed away a few years back and didn't really know what I did. My mother doesn't really know what I do. I am not the daughter that rings up and says "I achieved this today" and have been brought up not to skite about achievements. So, in some ways that has suppressed many of the accomplishments that have been made along the way. I don't talk about "winning" or "succeeding" or achieving a bucket list item to my family and friends. 

In many ways, my biggest outlet happens to be this blog.

For the man that I hold in the highest esteem, and admire most in the world, to say that to me, made me pause. Previous to that we were talking about the fact that I didn't think I needed people to praise me or to be acknowledged for my work. He called me out. He said, "of course we all like to hear that we are doing a good job."

I thought about it, and in my mind, it matters only when it comes from the unexpected or from someone that means a lot to you.

I look up to my mentor

In this case, I look up to my mentor. I admire his business accomplishments, ability to always make time for friends and his family values. They are the things that I respect in a person. They are the things that I want to be myself.

It is true that I am kicking goals, but its only because I am listening to people wiser than I will ever be. They are so smart that I can only dream of having half their intelligence. Talking to him yesterday reminded me that the sky is the limit. I really have the ability to achieve things that I never thought were possible. On top of that, I have a great team behind me routing for me and our brand all the way. 

For him to say that he is proud, meant something. He is right. From the right person, it means everything when you are acknowledged. How lucky am I to have such amazing people in my life? Blessed is all I can say.
Published in Mellissah Smith
It's raining outside and our whole Melbourne team is meant to be playing tennis as a team bonding session. 

A few of us are not so sure, mainly because we are women and we have things to go to after work which require our hair to be "beautiful". Rain is not conducive of that.

Randomly, I pick up two tennis rackets from my office and a whole heap of balls and then grab Lisa O'Keeffe, and we start playing tennis in the middle of the office. Firstly, you have to have an office big enough - which we have, and secondly, you have to be prepared for anything to happen. Broken computer screens, lights, dints in walls, people being hit - in general chaos. But what is the worse that can happen? Someone gets hurt? How hurt would you become from a tennis ball? I pinch of pain never hurt anyone, or at least that is what we all agreed.
Published in Culture
People often ask me how I do it. I travel continuously and have so for many years, without as much as blinking an eye lid. Booking my next flights is to me just part of the parcel of having a job that takes me across three continents.
Published in Entrepreneurship
Knowing when to jump from corporate and when not to is a scary prospect for most marketers. Many have reasonably safe and secure jobs unless of course you work for the agencies consolidating and they need to get rid of a few, or Fairfax, and they decide that they can get rid of a few in the marketing departement as well.
Published in Marketing
Tuesday, 22 December 2015 08:30

What my clients taught me

As we close our offices today until the second week of January, I realise that it's time to reflect on our wonderful journey and what we have all learned this year.

We have had the most amazing experiences, namely through our people and clients, who constantly amaze me with their insights, perserverence and determination to kick goals. 
Published in Management
Wednesday, 30 September 2015 08:14

What will make you more successful?

You are currently walking down the road and you come to a cross roads; if you go one way, you may be successful, if you go the other, you are not so sure. What do you do?

Of course, none of us can answer that question because "may be successful" is not a certainty and if you go the other road, you have no idea, but it could be good, or it may not be.

Life is a bit like that.
Published in Entrepreneurship
Everyone has been there. You know, when you look in the mirror and wonder to yourself 'why you haven't achieved what you set out to achieve' and then give yourself an 'upper cut'. For those who don't know what that means, it's very Australian!

We control our own destiny and deep down, every person, even the one's that blame others for their 'lot in life', know that if you are not achieving something, then it's no-one's fault but your own.

They are harsh words. You may say that you wanted to be rich, but were never given the opportunity but we have heard lots of stories of people growing up dirt poor who become squillionaires or elite sportspeople - so that alone is no excuse.

We all want something. Many of use strive to achieve it and put the right actions in place to make it happen. When failure crosses our path, we get back up and dust ourselves off, then try again, perhaps in a different way.

But some people fail and then become too afraid to get back up. Worse still, some people don't even try, because they are so afraid of failure. For what? Someone is going to laugh at you? Someone is going to think you are not as good as you want them to think? Your ego will be bruised? These things are as silly as they sound. Toughen up and start putting into action the things you need to, to achieve your goals.

There is simply no excuse for not trying and certainly no excuse to blame others, your circumstances or anything else on why you can't do what you really want to do. Anything is possible, you just have to believe.

In my experience, people are often held back (including myself at times) by:

1. Procrastination:

I take full responsibility for the fact that I am a procrastinator. I have great ideas, but often sit on them a little too long or find every excuse as to why I can't do it - namely, because I am too busy. What a load of bullshit. If you want it, do it.

2. Commitment phobic:

Another great reason why you can't achieve what you set out to achieve. You are phobic of making a commitment to achieving it. You want to travel the world, but you find every reason not to book your flight. You want to buy a house, but you find every reason not to put down that deposit. This usually follows you everywhere in life. Work on it. Don't let this be your reason for not succeeding.

3. You are not flexible:

You will only do it your way. You don't listen to others, or take advice and mostly you don't listen to your gut instinct. For instance, you want to be a newsreader, but you live in Sydney, and there is too much competition for roles as journalists. So move to a country town with a small television station so you can learn the ropes and get noticed. But no, you can't move - right? Wrong. If you really want it bad enough, you will do it.

4. You expect instant results:

Let's face it. You most probably will fail the first time. So don't pack up your bags when this happens and head home. Get back up, and try it again. You start a business and it doesn't make you a millionaire over night. Do you close the doors? Or do you keep working at it? The only thing in life that gives you instant results is chocolate and alcohol.

5. The right time never comes:

You are waiting for the right time. When you have had kids, or when you have paid off your mortgage or better still, after Christmas or when the market changes. This is your mind playing delay tactics and winning.

6. You compare yourself to others:

There will always be someone prettier (or better looking) than yourself. There will always be someone smarter or more successful than yourself. Get use to it. Unless you are Bill Gates, which I take it your not if you are reading this blog, there is always going to be someone who makes it look easier than it is, or who will be better than you in some way. Play by your own rules. Own you! Never compare yourself to someone else, but by all means learn from others.




Published in Mellissah Smith
Yesterday I caught up with one of the founders of Kookai, Rob Crombe, to talk about a community initiative that I am working on in Charters Towers in rural Queensland.

He asked me a question about success and I paused for a moment to reflect on how I would answer a question which eluded to me being successful.
Published in Management
Wednesday, 01 April 2015 08:51

How to succeed in magazine publishing

The long road to establishing a commercial version of Marketing Eye magazine is now complete. It took almost six months to get it publishing ready, but after losing a bit more hair and seeing the ones that I have left go grey (almost), it was well worth the effort.

By putting this magazine together, I have learnt a great deal about marketing, about the client services sector and about staying the course, even when the Tough Mudder founders seem to have come along and put insurmountable obstacles in my path.*
Published in Marketing
Page 4 of 7