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Marketing Blog tag: 'Success' - Tag page 3

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Thursday, 02 November 2017 08:13

What the future workforce looks like

“Humans and machines – each on their own – won’t be enough to drive businesses in the coming decades. Tomorrow’s leading enterprises will be those that know how to meld the two effectively” – Accenture.

It’s those forward-thinking businesses who have adopted robotics, automation software and technologies, that have increased their productivity by over 200% evidence suggest. This helps re-affirm what the future workforce will look like: human and digital interaction on a daily basis.
Published in Marketing
Wednesday, 20 September 2017 09:45

How can your business learn from Apple's success?

With the launch of the new iPhone 8, 8s and X, no doubt there will be queues in all major capital cities for the coveted device, despite prices reaching almost $2,000 AUD for their X model. People have begun posting jobs on Airtasker, which is an online marketplace to outsource jobs, willing to pay up to $300 for people to line up for them to buy the new iPhone on the day of release.

The question is one that every marketer should know how to answer, how has Apple created an offering so compelling that it pulls customers towards their product? Despite Apple providing no discounts and premium pricing. 
Published in Marketing
Wednesday, 13 September 2017 15:06

Why women have to make bigger choices than men

I'm celebrating 18 years as an entrepreneur and I can safely say that there are still a few more years to come.
Published in Entrepreneurship
When you are a successful woman, you are expected to be a whole heap of things, even if some of them you are 'faking it until you make it'.

I know first hand how much I have to perform. I have to hold a room in a meeting, and ensure that I am articulate, on point and relevant. In the office, I have to look like a leader and inspire my team to be high performers. At lunch with clients, I am on a stage. I have to entertain, say things worthwhile, make them laugh and show them that there is a real person under this business persona. At a staff Christmas party, I have to show my team that I am one of them, but I can't drink too much (not that I want to), and I am completely responsible for every persons behaviour and safety.
Published in Entrepreneurship
Wednesday, 14 June 2017 09:46

When someone has a problem, drop everything

A huge wake up call happened to many people I know last night, and it was a shocking reality. When someone needs you, they need you. They may not come outwardly in saying what is the exact problem or what they are going through, and that is something we all need to be reminded of.
Published in Mellissah Smith
Monday, 01 May 2017 08:33

Successful people never quit

The world works in wonderful ways, and quite often we don’t even realise it.

We were all meant to be doing the things we are doing, for the time we are doing it. That is a fact.
Published in Entrepreneurship
Tuesday, 07 February 2017 07:50

10 Reasons Busy People Are Successful

I have never been more busy in my life. I remember 2 years ago feeling completely overwhelmed by having so much on my plate, and feeling as though I was floundering.

I kept on taking on more 'stuff' and it wasn't a case of not being able to say no. I simply wanted to do all the things I was doing and they were important to me. I hired two personal assistants and that worked wonders, except I decided that they were too good to be personal assistants and moved them promptly into other roles.
Published in Management
Marketing Eye has been a pioneer of the outsourced marketing department concept. We brought the concept to the forefront some 13 years ago, and have since forged a new market where companies can outsource to one company with no freelancers their entire marketing needs.
Published in Marketing
Never want to work a day in your life, then speak with a passionate entrepreneur and you will fast realise that this is very possible.

Entrepreneurship may not be for the faint-hearted, but it certainly has a lot of pros and not as many cons.
Published in Entrepreneurship
Years ago I met Megan Burton, purely by accident. She had bought a company that Marketing Eye did marketing for, and asked if she could work with us.

At the first meeting, I was very surprised. Having gotten use to the brash American, go-getting attitude that sometimes can be confronting for an Australian, I was expecting more of the same from her. Instead, I sat down with a great, wholesome, Southern woman, who was awe-inspiring. She talked about the business like it was no big deal that in her early 30's she had built to sell tens of millions of security technology to Fortune 200 companies. I did the sums in my head, and straight away I realised that she was something special. Someone I can learn from.
Published in Entrepreneurship
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