Tag: marketing - Page 11

A B2B marketing technology stack or ‘tech stack’ is a term for technologies used by B2B companies to help them automate, perform and report on various marketing activities efficiently across different channels. The combination of tools that are most suited to your business can vary depending on your industry, business size, budget, and your goals as well as priorities.

Customer loyalty is one of the most essential elements in marketing. Customer loyalty schemes generate an observant, long-term relationship between customers and the business. In other words, loyalty schemes are designed to maintain existing customers to stay and keep purchasing goods from your business. This blog discusses whether loyalty schemes are effective for business growth.

If you’re trying to build awareness or gain exposure for your brand on the search engine, but you don’t know where to start, or you struggle to rank on the top of the result page, Pay Per Click might be the answer for you. Pay Per Click or PPC, is a model of digital marketing in which advertisers pay a fee each time the ad is clicked. So, rather than attempting to earn visits to your website organically, PPC is a way to buy visits to your site.

Recently, I came across a famous fast food chain billboard which was promoting its newly launched product. A thought came across my mind as to why these multinational brands are using such old traditional ways of advertising to promote their new product as these would be better advertised on social media than on billboards. That’s when I saw the small symbols of Facebook, Instagram, Twitter, and YouTube on the billboard, and it suddenly struck me the main focus of the billboard was to direct the customers toward their social media platforms. This made me realize how traditional and digital media can co-exist in the same environment.  

We have seen a significant shift from traditional marketing to an integrated marketing approach in recent years. As an important aspect of integrated marketing communication, Public Relations or widely known as PR enables businesses to reinforce their advertising message effectively in an authentic manner. Developing a PR plan is an essential part of marketing strategy and a powerful management tool for companies to connect with target audiences, make connections within the community, creating brand awareness, and building its brand image.

Reformation of the digital space has allowed marketers to gain a diverse range of data, allowing people to create the most catered e-commerce experience possible. These data metrics vary from geographics, demographics and other behavioural or psychological data sets.

Utilisation of these data will allow you to create content solely catered to a niche/broad consumer base. By successfully evaluating and employing the correct marketing strategies for an existing consumer base, conversions are projected to increase.

Technology is the future of everything. Similarly, Marketing is a need of every business. There is an incredible amount of competition with the rising number of tech firms. Each company must bring their best game forward in terms of marketing to attract and grow in this competitive environment.

Communicate. Connect. Convey. Podcasting provides an audio-based platform for brands to do exactly that. So, why is this increasingly popular media vehicle being used as a marketing tool? And why should you get involved as a marketer?

June is over, which means the new financial year has officially begun. It can be difficult having a business grow organically, but marketing strategies have continued to evolve and are crucial to helping a business grow. A helpful marketing strategy has the capacity and capability to assist with the acceleration of your business’ growth in the new financial year. Read further to find out how marketing strategies can help your business.

Electronic Direct Marketing (EDM) is a form of digital marketing that is implemented by many companies to aid in the promotion of their brand and products to potential customers groups, aiming to build customer relationships, generate leads and increase sales. Email marketing has had such a strong influence on marketing strategies with EDM’s generating 174% more conversations then social media. “What’s the difference between EDM and email marketing”, you may ask. EDM marketing strategies don't only solely focus on email, but rather cover many other angles of marketing. An EDM marketing strategy is more comprehensive, it integrates various forms of media and strategies including social media, offline advertising, pay-per-click advertising and more.