Why social media engagement is essential for a successful marketing campaign

Social media is the best way your audience can get exposure to your products/services. It works like a charm, a superpower that everyone possesses but only a few masters the art of it. 

It helps to make your brand and product highly visible and well known among active users. In crafting a successful marketing campaign, you need to set measurable goals, emphasize your brand, be consistent with your outreach, understand your audience, and get creative with your content. 

Once you have done all that, and launched the campaign to the public. It is just about to get real.

Social media engagement is a measure of how people are interacting with your social media accounts and contents. These may include:

• Likes
• Saves
• Mentions
• Shares
• Comments
• Replies
• Favourites 
• DMs

Checking engagement in these areas is a great way to measure the success of your marketing campaign. 

Is it that important? VERY!

Social Media Engagement helps to nurture and strengthen relationships with your customers. It can be as simple as a response to their question, or a reaction to their comments, customers will feel like they are cared for which in turn helps businesses increase customers. 

Let’s head straight to the facts…

In 2016, 90% of people surveyed communicate with a brand through social media.  

What’s more….

People’s top choice for customer care is social media at 34.5% compared to phone at 16.1% and email at 19.4% according to SproutSocial 

Following these numbers, the average number of social messages needing a response from a brand has increased by 18% from Q1 2015 to Q2 2016. 

Yet, despite the high volumes of messages, brands reply to just about 11% of people. 

Instead, they often focus too much on promotions which are of course important in their overall communications strategy. 

Brands are sending 23 promotional messages for every 1 response which is a terrible ratio. 

What can you do about it?

The problem can go two ways….And one affects the other. 

First, your audience hardly engage with your marketing campaign or whatever content that you posted 

Second, you are not engaging enough towards your audience’s responses which in return could cost you potential leads and sales. 

Luckily, it is not the end of your business profitability, you can always improve on your social media engagement to ensure a successful launch of your marketing campaign. 

These are some key suggestions to help you get started with increasing social media engagement:

1. Post Content Worth Engaging

2. Respond to Comments and Mentions

3. Use More Images

These are some easy tips you can start thinking of doing the next time you make content. 

Another bonus tip: If you have to only choose one platform for social media engagement, it is easily going to be Instagram 

Engagement rates on Instagram are 81% compared to Facebook at 8%. You see that it generates almost six times higher according to SproutSocial. 

Contact Marketing Eye today, to find out how we can help take your social media to the next level by creating engaging and consistent content across all platforms!

Image Source: Shutterstock(2128744025)