Marketing tactics that don't cost money

So, let's just get into it – 

• Host Webinars 

After you set up your website and social media platforms, take some time to plan a topic for your webinar. Brainstorm with your team members, research what the market is most demanding of, and arrange a free webinar. Use these webinars to introduce your brand, its offerings, and its products. Talk to your audience and build a connection. Leave gratification at the end of the webinar as a discounted offer on a service or product. This way, your attendees can head to your website and make a purchase resulting in a lead or a sale, and all this for FREE! 

Platforms like LinkedIn Live, Zoom, Google Hangouts, YouTube Live, Instagram, and Facebook Live are great places to host webinars for free without compromising on quality. 

• Conduct Giveaways and Contests 

Social Media contests are a proven most effective method to get low-cost marketing publicity done with minimal effort. Giveaways such as a discount on a service or product, cash prizes, coupon codes, free merchandise, and gift hamper instantly boost your brand reach. Contests also help get more followers to your social media channels or traffic to your website. You can also use contests to invite participants to your emailers or newsletters. The scope is vast, but so are the benefits. 

• Local SEO 

Google's algorithm is designed brilliantly to rank the most accurate, high-quality, and relevant content for any given search query. So, this levels the competition and enables small businesses to compete with large competitors for top-ranking real estate on Google. 

Local SEO is free, but clear objectives can instantly help you in your marketing plans. Add location-based keywords to your headers, titles, and any content on your website pages. Host your website on a registered domain to be relevant. Use shorter texts, clean, high-resolution images, and appropriate communication to be more relevant and consistent. All of these factors play a big deal in ranking high in SEO. 

• Cross Promote 

Cross promotion is becoming an explosive, widely used marketing tactic. Cross-promotion allows you to collaborate with related businesses that can market and discuss your services in exchange for marketing theirs. 

For Example – If you run a small business that delivers flowers, you may work with a few delivery agents and other services to help you build your brand. These are your cross-promoters. Engage with the other brands you work with and promote how good their services have been to you. They, in return, would work with different clients and can point out your offerings, which is nothing but a win-win situation for you and the ones you work with. 

• User-Generated Content or Influencer Marketing

Another most widely used tactic in marketing is Influencer Marketing. Team up with influencers on social media with a considerable following and send them your products or services in return for a shout-out on their social media channels. Ask them to mention you and your brand in their posts or videos. This will create awareness and reach, and your social media handle will be flooded with new followers before you know it. 

Try these simple tricks and hacks to level up your marketing tactics. Follow the Marketing Eye for more such tips on marketing and business development. 

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