Marketing Eye Blog

Marketing Eye Blog

Tag: Marketing Manager - Page 3

With a growing business there are pains, and sometimes things happen that are out of our control.

Our Sydney office experiences an exponential inflow of leads every single day. We are completely miffed as to why we receive so many Sydney-based leads from our social media and website, and as such, we need to employ more people.
Published in Management
I'm the person who is always at the office at 7am. 

My office in Sydney is all the more special at that time of day as I look at the harbour, soak in the constant flow of trains going through and watch the cars flow to a point where they stop, as traffic becomes jammed as everyone rushes to work at the same time.
Published in Marketing

Marketing Manager Melbourne 

·      St Kilda Road location

·      Fun collaborative work environment

·      Consulting position
Published in Marketing
As a marketing consultancy firm, we have experienced a variety of different marketing managers; the obsessive compulsive, the sales-orientated, the technology geek, the fly by the seat of their pants kind, and the one's that really only know one or two things and have to wing it the rest of the way.

Marketing managers today have no excuse. Everything you need to know is online and available just by surfing the net. If you want to know how to write a strategy, it's there. If you want to know how to write a press release, it's there. If you need to know how to put together a social media calendar, it's there.
Published in Marketing
Right now Marketing Eye has such an amazing team. I don't say that lightly, as to be frank, this has not always been the case. We are growing exponentially with more leads than one can handle, and as such have not one, but nine positions available.
Published in Marketing
There are many challenges running an international marketing agency. The first being the tyranny of distance, with travel being instrumental in providing real life face-time in front of staff and clients. The second, the fact that many marketers struggle to be abreast of the latest in marketing techniques and technologies.

We have built a business on education and the training of marketers through on-the-job experiences. When someone has worked for a year at Marketing Eye, they are equipped to do any marketing job. It's something we pride ourselves on and has set us apart from the rest of the pack of small to medium sized business marketers.

When a marketing manager starts at Marketing Eye, they often feel overwhelmed. They need to learn fast and efficiently, and face-time with clients is always within weeks of starting through meetings and online communications, which require them to know everything there is to know about the client and exactly what the clients marketing expectations are.
Published in Marketing
Companies put in place inside sales models to excelerate sales performance. The problem with this is that when it actually occurs, you need to be prepared. That means having all the systems and processes in place to take on new clients and onboard them in a manner that keeps them engaged long after signing the contract.

Marketing Eye has a well-documented strategy. We work with a flat organizational structure with no defined hierarchy, just a team of self starters and people capable of making a difference to the businesses in which they work.

We collaborate our efforts and always work using a team approach preferring to hire all fulltime employees rather than bring teams of people together that are not able to collaborate at the same level as an internal team may be able to do so.
Published in Management
Most businesses have a marketing component, and if they don’t they should, but what makes a marketing department successful is the quality of the marketing manager.

A great marketing manager can be the difference between success and failure, or growth and stagnation.
Published in Marketing

To make it as a successful marketing manager, there are many traits that you need to have. It no longer is just about understanding and delivering in a marketing capacity, but more importantly being able to understand the fundamentals of business and have an ability to execute the company’s business plan from a sales and marketing perspective.

Published in Marketing
Thursday, 14 July 2011

The Power of a Good Testimonial

“Before we engaged Marketing Eye, we had alot of great ideas and concepts, but they were going in every direction possible. Then we hired Marketing Eye as our marketing managers, and they put all of these ideas together and added their marketing experience, to develop a strategy that is finally getting implemented."

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