Marketing Blog

Marketing Blog

We haven't had a CEO for almost 3 years - and have tripled our business

I'm the person who is always at the office at 7am. 

My office in Sydney is all the more special at that time of day as I look at the harbour, soak in the constant flow of trains going through and watch the cars flow to a point where they stop, as traffic becomes jammed as everyone rushes to work at the same time.

There is something truly unique about Sydney. For one, it is my favourite in the world. If I had to pick one place for the rest of my life, I am sure this would be the place I would want to be. Business is real, dynamic and international. The weather is a bit better than Melbourne. The beaches are breathtaking and the harbour is simply the best in the world.

To work here is a privilege and a pleasure. To watch the city in motion every day from my desk, is something that I treasure and appreciate more than I could possibly explain in a blog.

I am in Sydney for three days this week. I travel a lot and that comes with running an international company that is fast growing, and expanding in ways that even I cannot phantom sometimes. 

It's a constrant struggle to keep ahead of the curve, but we seem to be able to do this successfully and quite seamlessly. It's our systems and processes that have made this possible and the fact that mostly they keep me working on the business not in the business.

This time of year is when every company in the SME market decides that they need to start marketing - yesterday. It's funny, because as we head to the end of each year, I constantly remind companies that you cannot leave it to the last minute. Inevitably they do, and in January the phones run hot and everyone wants to start their contracts straight away. It's not a bad problem to have for a business that relies on inbound inquiry, but it does make me shake my head. Imagine where some of these companies would be if their strategy was completed in November and everything prepared in December. January should be spent with distribution and communications and campaigns out by the first week of February. In the US, it is slightly different timing, but I am sure you get the picture.

We are looking for a number of new recruits. A marketing manager in Sydney, another in Melbourne, marketing executives in all offices, a graphic designer either based in Sydney or Atlanta - we are not fussed. A journalist, although we think we have the person we want and ultimately a CEO. We thought we had a CEO in the making, but she moved cities with her partner, which happens in life, so now we are on the lookout for another.

We haven't had a CEO for almost 3 years, so it's been strange that our business has tripled in that time without this direction and on-the-ground support. 

What we are looking for is a strong leader, a people person, a problem solver, a strategic thinker, and a person who can take the business to the next level in a way someone as close to the action as I am could never do.

People often ask me what my role is in the company, and it is quite simple; I just fix problems and innovate. I develop technology, research new and innovative marketing techniques and occasionally write a thing or two. That is not a CEO, it is simply a person who floats. My score card is only acceptable because regardless of how little role I play in leadership, the business keeps on growing and possibly without me, the leads would not flow quite at the speed that they do without little effort.

It's really important that we hire the right people from this point forward. Stayers with the right attitude. Hard when you have a bunch of job hoppers floating around looking for instant gratification and you are not a Google or Apple who can provide it to them.

Regardless, we keep our chins up and keep moving ahead.

If you know anyone who is really looking for a long-term career prospect in an international company disrupting the marketing industry and about to launch the most exciting technology possibly to come out of Australia in professional services industry in 2016 - then let's chat. Get to know each other on social media if that's best for you, or send a CV, but make it memorable. 

Happy Friday everyone! And if I haven't said it before, thank you for reading my blogs. I really do appreciate it, particularly when I sit back with a glass of wine every now and again and think of the life of its own that this blog has taken.




comments ( 2 )
  • Erl Bryan Cortez
    Erl Bryan Cortez
    28 Jan 2016

    That's amazing, being able to triple your business in 3 years without having a CEO is truly impressive.

    Reply
  • Kellie
    Kellie
    24 Jan 2016

    Applause

    Reply

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