As a marketing consultancy firm, we have experienced a variety of different marketing managers; the obsessive compulsive, the sales-orientated, the technology geek, the fly by the seat of their pants kind, and the one's that really only know one or two things and have to wing it the rest of the way.

Marketing managers today have no excuse. Everything you need to know is online and available just by surfing the net. If you want to know how to write a strategy, it's there. If you want to know how to write a press release, it's there. If you need to know how to put together a social media calendar, it's there.
How the new marketing manager can be more successful

Nearly everything you can imagine to do with marketing can be found online. 

What you don't know, is that even the way you should act, lead, meet and respond is also online. 

If you are a careered marketing manager, work in consultancy or want to own your own marketing firm one day, there are a number of things that you should start practising to be more successful.

1. Read: Find the time to spend an hour a day reading about marketing, entrepreneurs, psychology and consumer behaviour. The more knowledge you have, the more you have to draw on when developing strategies, communicating with stakeholders and talking the talk.

2. Dress the part: To be a marketing manager you don't need to be trendy, or dress a certain way. Your own style as long as it is well presented is fine. What you do need to do though is be well groomed. Don't go to important meetings bare faced (if you are a girl), or with an unironed shirt. What these things tell about you to your audience is more than you will ever know.

3. If you are not good at something, work on it: Don't just pass it onto someone else or worse, not include it in a marketing strategy that you are writing for a client or the business you work in.

4. Write detailed emails: You are not in PR so don't write fluffy emails. Write professional emails that clearly outline what you are trying to communicate.

5. Always follow up regardless of how busy you are.

6. Be strategic about everything; your job, the business and how you tackle life.

7. Show leadership skills in everything you do. Train those around you and nurture their growth. 

8. Let your work and performance do the talking. You will never need to say a word about how good you are or what you have achieved if you are doing your job well.

Today's marketing manager has so many advantages over their older counterparts. The ability to gain knowledge and learn from other's experiences ensure that no marketing campaign is done without understanding the full paradigm in which it is being presented.

JOBS:

MARKETING EYE MELBOURNE HAS A POSITION FOR A MARKETING MANAGER, STARTING IMMEDIATELY. 

MARKETING EYE SYDNEY HAS A POSITION FOR MARKETING EXECUTIVE, WORKING UNDER SENIOR MARKETING MANAGER EMMA CASTLES. LEARN FROM THE BEST. EMAIL This email address is being protected from spambots. You need JavaScript enabled to view it. FOR MORE INFORMATION. IMMEDIATE START.


Mellissah Smith is a serial entrepreneur and business leader with more than 20 years' experience in marketing.
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Mellissah Smith

Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, medical device, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye

2 comments

  • Giulia Sarti
    Giulia Sarti
    20/07/15

    Reading the different articles on the Marketing Eye blogs section have been very insightful and useful. People who study, work or want to get into Marketing can find interesting information in these blogs and getting someone else's knowledge and insight or opinion is very helpful and somehow inspirational. This particular article caught my attention, as one day I would like to become a Marketing manager or have my own company and all these points provided here, are essential.
    These points are not only essential for becoming one day a Marketing manager, but useful for any kind of career. Of course the first and most important point for me, is the reading part. If you want to have knowledge about anything and prove to other people you have the KNOW HOW of business and life, you need to read. If you don't read, you will never have the knowledge and skills to understand how to reach your end goals and strive in the work environment and life.

  • Maëla Le Torch
    Maëla Le Torch
    15/07/15

    I just discovered Marketing Eye so it's my first visit on your blog and I am really glad that I found this article. I will be soon graduated in international business specialised in marketing and I would like to become a marketing manager one day and this article is what I needed to read. I think you need to gain experience before becoming a manager and reading is definitely something that will help. The third point is something I totally agree with, people need to work on what they aren't good at in order to become a better version of themselves.
    About the fifth point I think it's truly essential to do it. In order to keep in touch with people and to not loose any opportunity.
    Finally, I couldn't agree more about the number six. It's important to be strategic in order to achieve goals. If you're are not then it will be much difficult to realize what you want to do.
    Thanks again for this article, I will keep it mind for long time.

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