Marketing Eye Blog

Marketing Eye Blog

Tag: failure - Page 2

Let’s be honest. Generally, businesses are happy to celebrate their wins, and sweep their losses under the rug. We drink champagne when our marketing strategies work, and suck lemons when they don’t. But the minute we stop running from our failures, we can stop and examine them to find solutions and refine our approach.

Not every marketing campaign comes to fruition; sometimes you win and sometimes you lose. Let’s get very honest and face the five possible reasons yours flopped:
Published in Marketing
Wednesday, 03 April 2013

Are cool kids doomed for failure?

bullying-cartoon

I don't know about you,
but when I went to school, the coolest kids in the class who were destined for greatness somehow fell short of their schoolyard celebrity status and became, well, um, not as successful as their parents and friends first thought.


I remember all those cool  kids who seemed to have it all at the ripe age of 14, while I sat in the library reading a book because, quite frankly, I wasn't as cool, nor did I win any particular popularity contest to speak of.

Instead, I wrote my weekly debates and hoped that the cool kids' "coolness" would somehow rub off on me and overnight, I could hang onto their coattails too. But that was not to be - instead, I spent every free hour at school secretly hoping that one day I would be cool too.
Published in Management
Wednesday, 13 June 2012

Can you handle failure?

Many entrepreneurs believe that if you embrace failure on your path to success, you will succeed. In fact, most successful entrepreneurs have failed many times, but the difference between them and the rest of the world is that they don't internalize failure - instead they embrace it.

Failure sometimes helps us better understand what we are trying to do and how we should go about it. It sets a clearer picture for the direction that we should head.

"I honestly think it is better to be a failure at something you love, than to be a success at something you hate." George Burns.

Is failure just part of the parcel? Do we need to fail in order to succeed? Bill Gates did. Michael Jordan did too.
Today, I am reminded yet again why start-ups fail.

I met with a lovely couple a few weeks ago who wanted to open a retail store. They have a dream to work for themselves and the wife wanted to be in fashion.

They are new to the market and have never owned a fashion outlet, but they both have passion and are determined to do it.

I asked all the normal questions;
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