Tag: entrepreneur - Page 4

What if women make the first move and send the first message?

I've had the month from hell - in a good way. Each morning I wake at 4am and I do social media for a client for the first hour, then connect with the US for the next hour - all before hopping in the shower.

Entrepreneurs are extraordinary people as their ability to create an opportunity, innovate a new idea and build a brand whilst overcoming adversity is astonishing.

“Humans and machines – each on their own – won’t be enough to drive businesses in the coming decades. Tomorrow’s leading enterprises will be those that know how to meld the two effectively” – Accenture.

It’s those forward-thinking businesses who have adopted robotics, automation software and technologies, that have increased their productivity by over 200% evidence suggest. This helps re-affirm what the future workforce will look like: human and digital interaction on a daily basis.

Yesterday was the last day of an internship for a young man who had chosen Marketing Eye Melbourne as the place he was going to learn and work out where he wants to be after he graduates.

Last days are always hard. Firstly, if you have finished everything that you were working on, you tend to just do task that have to be done, rather than projects that may benefit your internship and future employment prospects. Secondly, it's a day of reflection. What did you get out of your internship? Was it worthwhile? Are your colleagues friends of the future? Do you want to work at the company that you did your internship at? Have you chosen the right career path? Are you more confused than ever?

If you don't believe in it, why do it? 

I had breakfast with 'the devil's advocate' this morning. A dear friend who always asks a lot of questions and is possibly so seasoned that instead of having a glass half full when a new idea or business starts, he spends a little too much time in focusing on what won't work.

The amount of times people ring Marketing Eye to talk about their marketing efforts, and they have literally left it to the last minute, I cannot count. It actually happens on a daily basis. Leaving your business' destiny in the hands of a marketing company (or any company) that doesn't know your product and service as intimately as you, and has no data science on what you have done previously from a marketing perspective is simply crazy.

For anyone interested in becoming a fashion designer, there is one thing you need to know, and that is "the numbers". 

I'm a marketer. It's been my choice of career for almost 25 years. I am the first to put up my hand and say that I know very little about anything other than marketing - and even with that, it's a daily challenge to keep up to the many changes in dynamics, technology, and human behaviours that affect our ability as marketers to do a job well.

Over a year, I speak with hundreds of marketers and potentially, more than a thousand entrepreneurs. More recently, interviewing people for roles with our fast-growth company has meant that I have been having conversations with quite a few marketers, many of whom have tried their hand at being entrepreneurs. In fact, more than 30 percent of the marketers in the latest bunch have started a company, and during the job interviewing phase, have said that the company was successful, but either exists no more or is put to the wayside.

High expectations of themselves

I was driving to work today, and I really need to put diesel in my car. It is the one thing I hate, but fortunately, I literally fill my car up once ever 6 weeks or so. I don't drive much as I am never in town. I thought to myself how annoying it is to fill my car up and how I wish I had someone to do it for me. It's just a task that seems pointless other than the real fact that if I don't fill it up, I will be on the side of the road.

Which brought me to the fact that on my 5 minute drive to work, 3 cars were being removed by trucks because they had been left overnight and at 7am in the morning, the road doesn't allow parking. It was 7.01am.