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Marketing Blog tag: 'entrepreneur' - Tag page 9

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Displaying items by tag: entrepreneur - Page 9

There are few decisions that sit on the top of the pile as most fall lamely into the category of part of life's journey running a business. 

But, thankfully, life really isn't that boring and there are more than enough decisions to keep you awake at night or in the office until the wee hours, going over reports and analysis trying in vein to make the right decision for your business.

All while of course, people are saying to you that you need work, life balance and those long hours in the office, isn't really what you should be doing. 

Often when I look at entrepreneurs that fail from one business to another, I see that many of them are fairly similar. They don't work hard or smart enough. They haven't investment in their product or service sufficiently and they run around like a 'chook with it's head cut off'. Or worse still, they spend all their time networking and telling people how great they are and no time actually doing the work that they need to do to survive.
Friday, 30 November 2012 09:56

Why creating your own media builds loyalty

While it's no Huffington Post, there is more than 50 stories that are now live on www.marketingeye.org - Marketing Eye's online magazine.

Entrepreneurial stories on people like former Geelong footballer Michael Mansfield, Comcity's Jason Reading, Chris Reynolds from Champion Systems, Ryan O'Hare from Eutility and more.

Thought leaders on leadership, psychology, marketing and social media share their views and experiences. A really great story is on business turnaround specialist Daryl Wright from Bond Street 180 and you will also find a story on famous entrepreneur turn photographer, Tommy Mendes.

In all, its a good read and the best stories are on the entrepreneurs behind the brands. 

I was surprised as I tweeted the website only a couple of times yesterday and we haven't really promoted it while we tweak a few things, and more than 1000 people where on the site last night at 11pm and it was going up at a rapid pace. For a moment, it made me nervous! Creating your own media can bring greater loyalty to your brand, only if it is done right and you have thought through what your audience wants to read about.

If you have a story that you would like to share, please contact us on This email address is being protected from spambots. You need JavaScript enabled to view it..

Thursday, 22 November 2012 08:11

Should an entrepreneur risk it all?

The Rich 200 list is littered with entrepeneurs who have sold their businesses. 

Someone once said to me that they never wanted to be on that list because there are only two outcomes that derive from being placed on this list: 1. Telemarketers will harrass you for the rest of your life. 2. You will go broke.

Jan Cameron, the founder of successful retail chain Kathmandu knows this only too well. She built her business over 20 years to be the most successful retail business in the outdoor adventure space, selling for a reported $247 million and being placed on the Rich 200 list only to be in BRW today with the journalist reporting that she almost certainly won't be there this year. Why? She sold her business and then after a break decided to get back into the game and invested $80 million into Retail Adventures discount group. Not long after, she had to double her investment to keep the chain alive. Plagued with poor management and a bad company culture, the chain was put in Voluntary Administration in October. 
Published in Management
Wednesday, 17 October 2012 15:15

Do you have the Gangnam Style?

While watching prime time TV last night, I could not help but notice how popular PSY’s Gangnam Style has become. 

In case you haven’t seen it, the Korean music star pops some hilarious dance moves while wearing his trademark sunglasses, tuxedo and loafers and has enjoyed global fame since his video’s release.

Before it became all the rage, I watched the video just a couple of months ago when my friend recommended it for its catchiness and cool moves. I watched it and was amused, but that was about it. It was out of my mind after a couple of hours. 

Published in Marketing
As an ex-journalist, interviewing people of all backgrounds and walks of life is second nature to me. I've interviewed police officers, politicians and met the Prime Minister, but have never been asked to have a sit-down interview with my former news organisation's owner (who would be Rupert Murdoch himself - eep!).

Today, I'm on day two in the marketing industry and have been given the chance to pick the brain of Marketing Eye founder, Mellissah Smith – it’s a slightly daunting ask, especially when you consider that she was little older than I was when she first branched out and went solo in her first agency.


“I’ve been in marketing for 20-odd years and was 25 when I started my first agency – what inspired me to start was an account opportunity falling in my lap,” Mellissah said.
Thursday, 12 July 2012 07:28

The coffee shop entrepreneur in Atlanta

A moment to spare between meeetings and a laptop in hand, there is only one place to go.

Caribou Coffee Shop on Peachtree Street in Buckhead Atlanta.

As I ask for a coffee with skim milk, they ask my name. Not too dissimilar to a Starbucks Coffee shop but for some reason, I like the coffee more and I love that it is conveniently located near where I am staying.
Thursday, 14 June 2012 08:42

Atlanta, here I come!

It's time. We are ready. The curtains have been drawn. In 3 weeks, I will be living in America to follow my dream of building a global small business marketing firm.

It's summer over there and winter here in Australia, so the weather is definately a big plus. Cost of living is significantly less which means I can buy more shoes. There is a god after all ;-)

And... the business is ready. Most importantly, we have dotted all of our 'i's' and crossed all of our 't's'.

So, what's next?
Wednesday, 13 June 2012 09:11

Can you handle failure?

Many entrepreneurs believe that if you embrace failure on your path to success, you will succeed. In fact, most successful entrepreneurs have failed many times, but the difference between them and the rest of the world is that they don't internalize failure - instead they embrace it.

Failure sometimes helps us better understand what we are trying to do and how we should go about it. It sets a clearer picture for the direction that we should head.

"I honestly think it is better to be a failure at something you love, than to be a success at something you hate." George Burns.

Is failure just part of the parcel? Do we need to fail in order to succeed? Bill Gates did. Michael Jordan did too.
Thursday, 07 June 2012 10:31

Is your spirit being squashed?

If you feel that your spirit is being squashed down, then push as hard as you can and stand up for what you believe in.

Key to success is being able to withstand the negativity that may cross your path, and rise to any occasion with the same enthusiasm and depth that you had the first day you came up with your new business idea.

At times, being an entrepreneur can be daunting. There are so many things to consider. Great entrepreneurs, you will find, listen to what people have to say and then make decisions based on a combination of their gut instinct, the advice given and their own knowledge and expertise.

This week, I have had to re-think what I am doing and what a great exercise that has been!

Seriously, I have learnt more this week, than I have in the entire year. I have listened to a number of key influencers in my life and taken onboard their advice and mentoring, while still staying true to myself and my own dreams.

If you spend some time to consider your options, often you will find that the solution falls on your lap - just like it has with me today.

Running a successful business is exciting and in the true spirit of being an entrepreneur, I am fulfilling my dreams every single day.

When things don't go to plan, I always remember:

Bill Gates dropped out of Harvard and his first company failed, yet he still built a global empire and was for a long time the richest man in the world due to Microsoft.

Stephen King, one of the world's best selling authors, received 30 knock-backs for his iconic thriller Carrie and ended up throwing it in the trash. Luckily for him, his wife fished it out and it went on to being one of the best novels of all time.

Michael Jordan tells a story of how he failed over and over again in his life, and that is the reason he has succeeded.

So, by not being afraid to take risks, to put yourself on the line, to accept rejection and to compromise only when it is right to do so, you will succeed.

"Onwards and upwards" is definately a direction I am taking. After further consultation with my mentor, I realised that some of things they pointed out were very correct and the Australian market is one that should not be ignored. However, if you have a dream, and you truly believe in it, you should follow it. So I am doing both! I have listened and taken on board great direction and I am going with my gut instinct and research and developing a business that will one day be global. You wait and see!!!!



Tuesday, 29 May 2012 14:46

How to define your target audience

Driving down the streets of Munich, I looked ahead to see three vehicles in a row. It immediately had me thinking - what makes one car stand out from the rest when every car has a purpose?

Simple. The car that stands out is the one that is best suited to you as an individual. Not the person sitting beside you. But you.
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