An Ultimate Guide to Blogging
Writing a blog is the perfect opportunity to share your knowledge and passion with your readers. Generally, a blog consists of written content, visuals, multi-media and often has a comment section so your readers can interact with you. When you are writing a blog, remember you don't have to be a “professional’ writer. Your blog content can either be informative, persuasive, conversational or informal. However, if you want your blog to be engaging and successful, follow our ultimate guide to blogging.
Define your purpose
When you start writing a blog, make sure you have outlined your objectives and prepare a plan. Knowing the purpose of your blog with help in guiding your approach. Prioritise finding a tone that can help set you apart from competitors and build a following.
Define your niche
Choosing a niche will allow you to focus on a particular subject matter and become an expert in the field. If you write about a broad range of unrelated topics, your blog may become lost amongst your competitors. Think of it this way, write about something you truly love and are passionate about. This will not only help your blog grow, but it will keep your readers engaged and coming back for more.
Aim to post your blogs at the same time each week so your audience will return to your website. Setting a publishing schedule can be very beneficial in getting you in the habit of posting regularly and choosing blog topics well ahead of time. Try to keep your writing style consistent across your blogs. Defining your niche and writing about topics you’re passionate about will allow you to take a more personable, conversational approach which will keep your writing style consistent.
Search Engine Optimisation is integral to pushing your blog to the top of search-engine results and optimising your blog for search engines will in turn help grow traffic to your site. However, remember to do your research first! Keyword research is essential for on page optimisation and using high performing key words will push you google ranking. Throughout your blog aim to utilise keywords and optimise your images if you have any visuals. Reference others with links and give readers the opportunity to subscribe to your blog.
Make your blog compatible
Posting a blog online on your desktop can look entirely different from how it looks on your mobile. When posting your blog anywhere make sure it aligns to all devices so that it maintains an easy to read structure. This will ensure readers are able to read your blog wherever they are with no loss in traffic.
Before you start blogging make sure you do some research and competitor analysis. Setting up your blog is the relatively easy part, maintaining a blog and standing out consecutively is the hard part. Keep in mind, the only requirement to be a successful blogger is having a passion for your topic. If you follow our ultimate guide to blogging, you can be writing effectively in no time.