Why being sick is good for small business
Thursday... not feeling well.
Now, why is this good for small business? On Thursday, it wasn't. On Friday, it wasn't, well, not until it was well and truly into the evening. Saturday and Sunday, it was.
When you are forced to STOP, it's impossible not to clear everything from your mind and get on with the job at hand, and that is getting well.
Meetings are missed, proposals are not sent, work is not completed. It really is a royal pain in the a***. BUT, this down time can be good for your small business. As a small business marketer, I try to absorb every possible item of advertising, marketing and public relations activity that crosses my path. There are millions of pieces day-in, day-out that I am confronted with. Of course, I don't take in everything, but I do try and absorb as much as possible and relate it back to the Marketing Eye client base.
Being sick and off work for three consecutive days was hard, but it allowed me to read, watch movies and think. The latter being the most important. Thinking about your business, where you want to go, how you are going to get there, what actions you need to take to get there, and what improvements are going to make you the best in your field, is a luxury. Afterall, as a small business owner, we all are continually inundated with things to do and let's face it, mini-crisis' that tend to over-consume our thoughts.
For three days, my staff left me alone, and thankfully, my clients and 'to do list' did so too.
Being sick is good for your small business, because it allows you to think freely, creatively and without interuption.
Interested in knowing what I got out of my three sick days?
1. Movie: Up In The Air: When George Clooney does his speech, I learned that by telling a story that the audience can imagine being in, is impactual and very powerful.
2. Movie: The Devil Wears Prada: I want her office!! This is my goal to have an office that looks just like Meryl Streeps with two personal assistants. I also loved the way they layed out the magazine. Marketing Eye is launching a magazine, so we are going to lay it out just like that.
3. Twitter: I had time to tweet and watch what others were tweeting. Twitter if fickle. Without writing anything, I lost 20 followers. But I did follow others and they followed me back increasing my number of followers on Twitter.
4. Facebook: Research on what people are talking about, what they are interested in and how Marketing Eye can use it more in our business.
5. Linked in: Realising that there is 500 people that I should be connecting with more often and utilising as Ambassadors to the Marketing Eye brand.
6. I need to embark on a lead generation campaign to bring in new clients that will experience the Marketing Eye brand. That means, direct marketing letter, edm, new landing page on the website, telemarketing and new presentation materials.
7. Calling old clients to see how they are doing is not only good for business, it's great to see what is working for them and what isn't.
8. I looked up Google Analytics and checked out Marketing Eye's results of late. They have been brilliant and we have seen some great conversion results, but it can always be better. I thought about ways of improving this.
9. Rewarding staff is something that I strongly believe in, and I am going to do something special for the people who go over and above, day after day for the business and the brand that they have learned to love as much as me.
10. Clearing of my 'to do list' is important. Lots of small businesses have great small business marketing ideas, but never get time to do them. I am no different. Now, I need to put my money where my mouth is and hire a Marketing Eye who works solely on the Marketing Eye business.
P.S. If you like this marketing blog, then please feel free to share it on whatever social network medium you see fit. We love facebook, twitter and linkedin!