Never stretch yourself so far that when the rope can't take it any more, it springs back so far that there is far too many creases to fix. The business person who has the most ideas, doesn't always win, unless of course, they have a team of people who have learned that while they may have great ideas, they are terrible at execution.
Staying on path when delivering to expectations

I am an ideas person, but as an individual who uses both sides of her brain, I know that sometimes when I am being stretched, I need to pull it all back - and that's exactly what I do.

Usually, I wait to go to see one of my mentors and explain that my world is getting crazy and I am doing too much. They always remind me that my main business, which is Marketing Eye, is the most important and I should never, ever take my eye off the ball.

Ability to delegate

Everything else relies on my ability to delegate to the right people or start and then offload as soon as humanly possible.

We have a business plan in place and like many businesses we struggle with our desire to have continuous improvement. Not because we don't have the right ideas, but due to the fact that we start the new idea and then get mixed up in everyday business life. It really is hard to stay on-path. Deeply ingrained in our psyche is the focus of success, when in fact we should create more doable timelines in which to achieve this.

Impediments of success

There are many impediments; a fear of failure, not enough funds, conformity, leadership and problem solving. All of which effect our ability to implement new ideas that may in fact be game changers.

So how do we change this? Leadership is key and managing expectations. Building the right team on projects is paramount with the right skills, training and list of expectations for delivery. Timeframes need to be realistic, yet provide some sort of challenge so that the team understands a sense of urgency and the adrenlin of expectation motivates them to perform. Constantly encourage employees and have problem solving huddles on a regular basis.




Mellissah Smith is a serial entrepreneur and business leader with more than 20 years' experience in marketing.
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Mellissah Smith

Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, medical device, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye

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