I am an ideas person, but as an individual who uses both sides of her brain, I know that sometimes when I am being stretched, I need to pull it all back - and that's exactly what I do.
Usually, I wait to go to see one of my mentors and explain that my world is getting crazy and I am doing too much. They always remind me that my main business, which is Marketing Eye, is the most important and I should never, ever take my eye off the ball.
Ability to delegate
Everything else relies on my ability to delegate to the right people or start and then offload as soon as humanly possible.
We have a business plan in place and like many businesses we struggle with our desire to have continuous improvement. Not because we don't have the right ideas, but due to the fact that we start the new idea and then get mixed up in everyday business life. It really is hard to stay on-path. Deeply ingrained in our psyche is the focus of success, when in fact we should create more doable timelines in which to achieve this.
Impediments of success
There are many impediments; a fear of failure, not enough funds, conformity, leadership and problem solving. All of which effect our ability to implement new ideas that may in fact be game changers.
So how do we change this? Leadership is key and managing expectations. Building the right team on projects is paramount with the right skills, training and list of expectations for delivery. Timeframes need to be realistic, yet provide some sort of challenge so that the team understands a sense of urgency and the adrenlin of expectation motivates them to perform. Constantly encourage employees and have problem solving huddles on a regular basis.
- She runs an international
- marketing consultancy firm
- that provides small businesses with a marketing
- consultant and in-house team of creative, web development and PR experts. Marketing Eye serves small
- businesses looking for marketing support and management in Atlanta,
- New York marketing company
- Sydney marketing consultants
- Melbourne marketing consultants