The new marketing superpower that smart companies have
I've spent years working out what more we can do as marketers. How can we do things better? How can clients feel like they are getting the return on investment that they have been looking for? What needs to evolve in marketing to ensure that marketing departments are ahead of game and not behind? What can we hack in the marketing department to make it a faster, smarter and more efficient process that is constantly improved by customer feedback?
That's when our superpowered Robotic Marketer came to life. We took what we knew and what we had done before, and turned it into something that gives companies from small to enterprise level, the ability to build out marketing strategies aligned to business goals.
We changed our own thinking and became thought leaders, innovators and designers of the future. We listened to what our clients had to say and what they were really looking for. While we are still in beta testing, we are gaining knowledge that only feedback can achieve. We used a confrontational approach to challenging our marketing norms to develop logical extensions to marketing strategies that made them more meaningful and capable of giving companies the power to perform at the highest possible level.
Past point of constraint
Through Robotic Marketer, we passed the point of constraint. We opened up the doors to valuable feedback, and built computational models that helps Robotic Marketer make better decisions.
In many ways, when building Robotic Marketer, we started from scratch when enabled us to disrupt. In marketing, every marketer makes mistakes and has a huge number of battle scars. When you ask them about it, they tend to hide behind their versions of success but in truth, there tends to be a lot of battle scars that we all can learn from. From this learning, we can actually minimise what we get wrong. From listening to our clients, we can change outcomes, develop new ways of doing things, and continue testing models.
You have to be incredibly smart to work out what the market is doing in 12 months time. Something perhaps only a superpowered Robotic Marketer will be able to do in the future, but a hard ask if you are dealing with the human brain. Artificial intelligence works best when talking to other AI based technologies. Together they can out-learn us at a rate that is super human. By using data, testing, sourcing of best answers and making decisions from there, Robotic Marketer will in the future be so smart, that marketers will be empowered to use this information to create better marketing campaigns and build relationships with people that companies are seeking to do business with.
What was really cool about Robotic Marketer is our ability to change the strategy according to different API's that connected into the technology. We are expanding past the normal set of API's and into areas such as legal and finance. This is very foreign to most marketers, but makes perfect sense if you are truly looking at all the influencers we have in marketing.
New jobs of the future
Robots might in effect take some jobs, but the exciting part is that we get to create our own 'new jobs of the future'. Everyone will now need to ride the curve, think outside the box and start re-skilling for the future. We will finally have more free time, and get to decide how we choose to use it - something that can be a luxury with the way the world works right now.
Robots need teachers. Will you be their teacher, their pupil or the person who feeds them information?
It's exciting how the world of marketing is changing, and how marketers will change with it.