Date: April 2019 - Page 2

For as long as there have been businesses, there have been loyal customers. Nowadays, with heightened competition and many more channels of connection, it has become increasingly harder for brands to maintain a strong relationship to a large proportion of their customers.

With the rise of social media and technology, there has been an evident boom in self-made successful entrepreneurs. Painting a future for themselves by showcasing and selling what they truly love.

Creating a brand on Instagram is easy these days, but building a memorable one - now that’s the real challenge! When it comes to Instagram 68% of users regularly engage with brands. There is no doubt that effectively using Instagram can well in truly transform a small business or startup to become an ‘Instafamous’ one.

Have you ever walked into an event and your whole body says "WOW!" before you utter a word from your mouth? Have you ever recalled a time when you went to an event and you became obsessed with the brand expression of the host, or just because it was so "cool"?

In business, to be successful you need revenue, and to fuel revenue you need LEADS. Put simply, lead generation encompasses all activities relating to the identification and cultivation of potential customers.

Did you know that GIFs are more popular than both Vine and Instagram stories? If you think back, we most likely have all laughed hysterically, liked or shared with a friend a GIF that we found scrolling through our social media platforms.

Marketing Eye is about to be inundated with clients due to a campaign we recently conducted that had amazing results. As such, we need to hire more marketing executives and given that we are now past the first quarter of the year, it is a good time to think.

What makes a marketing executive stand out from the pack?