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Marketing Eye Blog Archive from April 2019 - page 2

- Page 2

Monday, 15 April 2019 08:51

Is brand loyalty dead?

For as long as there have been businesses, there have been loyal customers. Nowadays, with heightened competition and many more channels of connection, it has become increasingly harder for brands to maintain a strong relationship to a large proportion of their customers.

Published in Marketing
Friday, 12 April 2019 10:08

5 Successful Entrepreneurs under 25

With the rise of social media and technology, there has been an evident boom in self-made successful entrepreneurs. Painting a future for themselves by showcasing and selling what they truly love.

Published in Entrepreneurship
Wednesday, 10 April 2019 09:43

Build your brand on Instagram

Creating a brand on Instagram is easy these days, but building a memorable one - now that’s the real challenge! When it comes to Instagram 68% of users regularly engage with brands. There is no doubt that effectively using Instagram can well in truly transform a small business or startup to become an ‘Instafamous’ one.

Published in Marketing
Have you ever walked into an event and your whole body says "WOW!" before you utter a word from your mouth? Have you ever recalled a time when you went to an event and you became obsessed with the brand expression of the host, or just because it was so "cool"?
Published in Marketing
Friday, 05 April 2019 09:11

The wonderful world of Lead Generation

In business, to be successful you need revenue, and to fuel revenue you need LEADS. Put simply, lead generation encompasses all activities relating to the identification and cultivation of potential customers.
Published in Marketing
Wednesday, 03 April 2019 09:27

GIF Marketing? You read it right!

Did you know that GIFs are more popular than both Vine and Instagram stories? If you think back, we most likely have all laughed hysterically, liked or shared with a friend a GIF that we found scrolling through our social media platforms.
Published in Marketing
Tuesday, 02 April 2019 10:16

Geelong Grammar - Education

Geelong Grammar is an educational institution that prides itself on providing an exceptional education to the youth of the greater Sydney region.

Marketing Eye had the privilege of working closely with Geelong Grammar as their outsourced marketing department to develop greater brand awareness and recognition through the development of marketing campaigns focused on online learning and development. As part of our services conducted by our marketing consulting firm in Melbourne, we undertook a range of activities to drive registrations and enrollment for courses on positive psychology. This campaign had a high return on investment yielding a higher result in enrollments than campaigns conducted by the third-party educators. Part of the campaign was direct marketing activities, marketing strategy, ongoing marketing consulting, advertising, brochure design, public relations activities and digital marketing campaigns. 

Geelong Grammar Brochure

Geelong Grammar

geelong grammar
Published in Portfolio
Tuesday, 02 April 2019 10:15

Clear Speak - Education | Learning

Clear Speak provides private tuition in speech and voice improvement, as well as training all aspects of personal communication styles. They enable clients to be able to communicate confidently and freely in the greater community. Clear Speak have developed their own trademarked method, to help students speak with a fluently British accent.

Marketing Eye had the greatest honour of providing high-quality outsourced marketing services that have led to increasing brand awareness and improving the generation of clientele. We provided Clear Speak with a new redesigned and optimised website that enhanced the clients journey, in conjunction with highlighting the key messaging of their brand.

Clear Speak Website

Clearspeak
Published in Portfolio
Tuesday, 02 April 2019 09:45

Bronte Kids - Childcare - Education

Bronte Kids is a child development and care facility located on the Sydney shores. Bronte Kids provides a high-quality experience for all kids, that promotes a similar family atmosphere making them feel comfortable at all times.

Over the years Marketing Eye has worked Bronte Kids' outsourced marketing department to provide tangible documents and a website that is easily accessible for current and potential clients. Our marketing services have provided Bronte Kids with an established and increased brand awareness.

bronte kids 1

bronte kids 4

bronte kids 2

bronte kids 3

Published in Portfolio
Marketing Eye is about to be inundated with clients due to a campaign we recently conducted that had amazing results. As such, we need to hire more marketing executives and given that we are now past the first quarter of the year, it is a good time to think.

What makes a marketing executive stand out from the pack?
Published in Marketing
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