Date: April 2019

Every person in business strives for the same goal- SUCCESS. Those who don’t achieve it believe those who do must have gotten “lucky”. Those who attain this much-desired goal know that luck has nothing to do with it.

Instagram has over 1 billion active users and is a universally prominent social media platform. It provides engaging and entertaining visual posts, that people love having a scroll through.

At Marketing Eye, we have a very diverse team. Members of our team come from the United States, Australia, Dubai, India, Pakistan, Sri Lanka, Vietnam and New Zealand. While accents may vary, the work that our team does remains based on an industry best practice standard and a need to bring diversity into our marketing perspective.

Marketing strategies mean so many things to so many different people, that there is no standard code - or is there? While I have been using the same marketing strategy format for the past 20 years, I am always alarmed when I see a sales person write up a marketing 'to do list' and proclaim that this is in fact their marketing strategy. Likewise, when an entrepreneur hires a college graduate who writes up a marketing strategy based on the format that they learnt at college, which is out-dated, lacking in relevance and most likely not something that the student has had the ability to actually learn in-depth.

What’s your post-graduation dream? After focusing on studying for so many years, choosing a high salary job as well as a future with long-term prospects is probably one of the top things on your mind.

Nicole Kidman plays British traveller, writer, archaeologist, explorer, cartographer and political officer, Gertrude Bell, in the movie Queen of the Desert. Her curious nature saw her explore places that no white woman had ever been. She was deemed successful in her pursuit and will forever be remembered as being an ahead-of-her-time woman who shaped the course of history.

In business, we often imagine our worst-case scenarios - “What’s the worst that can happen if it goes wrong? How can I avoid the situation? How can I fix it?”

If I look through my life and the various stages of my own personal evolution, I see change. From a shy child, to a young adult caring about what other's think, onto a career driven entrepreneur focused on creativity and exploration - I see a person who has grown inside and out. However, it wasn't until my 30's that I really came into my own, made decisions based on not only what I wanted, but what was best for the environment in which I live and the world beyond what I could see. I gained confidence through learning about the broader issues of the world we live in, and what I could do as an able person, capable of using their voice for positive change.

Do you remember when you first joined LinkedIn? If it was near the start, there were a bunch of people who invited you to be on the platform. The person who invited me was influential and someone I respected, so I started to fill in the form. I didn't write too much and didn't think too much about it afterwards. Afterall, I wasn't their target market - or was I?

More than 200,000 attendees, an incredible line up of phenomenal artists and the world’s biggest celebrities. Yes, you probably guessed this sounds an awful lot like Coachella. Whether you have attended a desert-inspired