Marketing Eye Blog Archive from 11 January

Items filtered by date: November 2017

It's that time of year and while we are all celebrating the first day of summer, we know there is a lot to do as the year comes to an end.
Published in Marketing
Thursday, 30 November 2017 08:19

A Call Out To All Marketing Professionals

There always comes a time when we question what’s next? Are you bored, tired or frustrated in your current position? Dreading going to work of a morning? There is no career path for a marketer.

We all need a career change here and there – but what we need is to find the role that’s exciting, has endless possibilities and keeps us on our toes!
Published in Marketing
Wednesday, 29 November 2017 09:45

Ready to be an entrepreneur?

Over the past few weeks, a friend of mine has approached me to give them some tips and guidance on being an entrepreneur. They have been a seasoned professional, in the same field for 20 years, and now they feel they are finally ready to take the leap.

The problem is, they don't know where to start. Well, they do, but they haven't quite grasp how much they have to do to get the ball rolling.
Published in Entrepreneurship
It's that time of year, when we all start to feel the pinch. What is it that we want to achieve by the years end and what will 2018 look like.

For many of us, we have kicked some goals in 2017, but didn't quite stick to our New Years' Resolutions. If you are constantly on the improve, and wanting to grow as an individual, and in your careers or business, you know that you have to work out what is stopping you from reaching your full potential.
Published in Entrepreneurship
If you have found yourself on a steep learning curve over the past few years, don't become complacent, because doing just that will make you irrelevant, and I know this first hand.
Published in Marketing
What if women make the first move and send the first message?
Published in Entrepreneurship
I've had the month from hell - in a good way. Each morning I wake at 4am and I do social media for a client for the first hour, then connect with the US for the next hour - all before hopping in the shower.
Published in Mellissah Smith
Wednesday, 15 November 2017 17:29

Using your digital footprint to get out a message

The recent victory for Gay Marriage in Australia is a clear cut example of how a 'customers' identity means a lot about customer experience and thoughts. From electorate to electorate, voters had differing opinions. The further North you go, the less likely people are to support Gay Marriage. Areas heavily dominated by religious constituents were firm 'no's' and so on. 
Published in Social Media
Wednesday, 15 November 2017 17:07

What if the world was watching?

A late afternoon flight back from Sydney saw me do something I never do - and that is watch a movie from Sydney to Melbourne. The movie in question was The Circle. Emma Watson, once again excels in her role with a social media company as an intern come celebrity leader, showcasing the fickle, yet real world of social media fame.
Published in Marketing
Monday, 13 November 2017 09:09

Entrepreneurship: John Horan's success story

Entrepreneurs are extraordinary people as their ability to create an opportunity, innovate a new idea and build a brand whilst overcoming adversity is astonishing.

Published in Entrepreneurship
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