Tag: social media marketing - Page 4

When TikTok was created in 2016, no one could have expected it to become what it is today. It is now one of the most used social media platforms out. It is ranked as the 7^th most popular social media platform in the world. There are over 1 billion monthly active users. While many companies believe that TikTok is still an app for dancing videos, it has become a lot bigger than that. Since its launch in 2016, TikTok has been downloaded 3 billion times, gaining 383 million installs in the first half of 2021. It has become extremely critical that your company has an active presence on TikTok. Here are 5 ways your company can utilise TikTok marketing strategy to advance your growth.

Social media platforms such as Facebook, Instagram, or Snapchat are initially created for sharing memories and connecting families and friends. It has now transformed into a source of entertainment, news, and commercial opportunities. Towards the end of 2021, there were 4.55 billion people who are active on social media. Facebook is the most prominent social networking site, but is that still true in 2022? Facebook interaction on organic content has been on an all-time low, at approximately 2%. Some users have abandoned Facebook and moved to other platforms. Do you think Facebook is a dying Marketing Channel? 

Instagram was launched in 2010 by Kevin Systrom and racked up 25,000 users in just one day. The app began with a primary focus for users to feature and post photographs, especially photographs taken from mobile phones. Instagram performed exceptionally well and had a whopping 27 million users by March 2012. Instagram’s success no doubt alarmed Facebook, which purchased Instagram in April 2012 for $1 billion in cash and stock.

Ever since Facebook acquired Instagram, Facebook decided to add many different features to the already extremely popular app. These features included enabling users to post videos instead of just photographs as well as adding messaging on Instagram like Facebook, stories like Snapchat and later reels like TikTok. Maybe you’re already sensing a theme here but what Facebook was essentially trying to do is turn an originally user-focused app that was Instagram into a fighter social media platform to compete with other social media apps such as Snapchat and Facebook. This tactic worked well for Facebook initially but not in the long run. Why you may ask, well we’ll explain below.

Marketing within the finance sector can be complex due to the heavy regulatory and compliance factors involved when handling such products. As the COVID-19 pandemic has proven, financial services are essential for all individuals, no matter what walks of life they may come from. However, such a necessary service can come with difficulty for businesses to differentiate their own service from others.   Therefore, it is of utmost importance for financial service firms to have strong impactful marketing.  This is especially important when taking into account the digitalization of customer interactions. 

Read on further to learn about 5 proven digital marketing strategies which are effective for financial service firms.

With nearly 2 billion monthly active users, Facebook stands as one of the most far-reaching platforms available to your brand. By creating a Facebook page for your business, you create an avenue to accessing this huge market audience, for the mere cost of 1 hour of your time.