Where does lead generation fit in your marketing activities?

Small business promotions are no longer limited to newspaper advertisements, TV placements or the distribution of flyers. That changed in the 2000's with digital marketing consultants the first to shift clients to social media and content marketing. With only a cell phone and an internet connection, marketers can now launch world-class digital campaigns.

Marketing now uses data to better understand and reach out to potential customers. Companies can target specific audiences and run highly targeted and personalised campaigns to only prospects who are ready to buy using this new method of marketing.

Lead generation is the process of identifying, attracting, and converting online users into prospects for a business in digital marketing. The method employs online channels, tactics, and strategies such as email campaigns, paid social media ads, and even the provision of downloadable content via a landing page.

"Job applications, blog posts, coupons, live events, and online content are all ways to generate leads. These are just a few examples of lead generation strategies that you can use to attract potential customers and direct them to your offers. When someone outside of the marketing industry asks what I do, I cannot just say, "I create content for lead generation." It'd be completely lost on them, and I'd get some strange looks."

Why we need lead generation:

"The transition from stranger to customer is much more natural when a stranger initiates a relationship with you by showing an organic interest in your business. The second stage of the inbound marketing methodology is lead generation. It happens after you have gathered an audience and are ready to convert them into leads for your sales team. As shown in the diagram below, generating leads is a critical step in a person's journey to becoming a satisfied customer."

There are other channels that we can use to get generations to become leads. Let`s have a look into those and talk about a few others.

Content

Content is an excellent way to direct users to a landing page. Typically, you create content to provide useful, free information to visitors. CTAs can be placed anywhere in your content: inline, at the bottom of the post, in the hero, or even on the side panel. The more satisfied a visitor is with your content, the more likely they are to click your CTA and proceed to your landing page. Make sure your digital marketing consultant is on hand to give you the analytics required to constantly modify content.

Email

Email is an excellent way to reach out to people who are already familiar with your brand and product or service. Because they have already subscribed to your list, it is much easier to ask them to act. Emails can be cluttered, so use CTAs with compelling copy and an eye-catching design to capture your subscribers' attention.

Ads and Retargeting

The sole purpose of an advertisement is to entice people to take action." Otherwise, why would you spend the money? If you want people to convert, make sure your landing page and offer match exactly what the ad promises, and that the action you want users to take is clear.

Blog

The benefit of using blog posts to promote an offer is that you can tailor the entire piece to the end goal." So, if your offer is a video tutorial on how to set up Google Search Console, you can write a blog post about how to choose your marketing metrics making your CTA highly relevant and easy to click. Ensure that your digital marketing consultant has experience with SEO rich blog content.

Social Media

From the swipe up option on Instagram stories to Facebook bio links to bitly URLs on Twitter, social media platforms make it simple to guide your followers to act. You can also promote your services on social media by including a call-to-action in your caption.

Product Trails

By offering trials of your product or service, you can remove many barriers to a sale." Once a prospect has begun using your product, you can entice them with additional offers or resources to persuade them to purchase. Another good practise is to include your branding in your free versions to attract additional potential customers.

Host Event

An event is an excellent way to interact with your target audience in real time and develop meaningful relationships with them. When you host an online seminar, workshop, or conference to interact with your ideal customers, you can collect their contact information when they register for the event. During your event discussion, pay close attention to questions and objections. You will learn more about your audience and guide them through your sales funnel with finesse.

For a business to succeed, it must generate leads. Without leads, most businesses will lack the necessary sales and consumer base to grow and quite frankly, marketing consultants don't keep their jobs. Customers are fickle, so businesses cannot rely on their instincts. They must employ strategies to attract the types of customers they desire.

The process of contacting people who might be interested in what you have to offer begins when someone visits your website, hears about your product, or hears about it through word-of-mouth marketing.

If you want to increase your revenue, generate leads today, hire a marketing consultant that can develop an effective digital strategy through platforms like Robotic Marketer.

Image source: Kevin Bhagat, Unsplash