Marketing Eye Blog

Marketing Eye Blog

Tag: social media marketing - Page 2

Based in Melbourne & Sydney, Tuff Stuff manufactures undercarriage components. Tuff Stuff provides a full range of premium undercarriage products for crawler earthmoving equipment across Australia. Promising to deliver best-value products instead of cheap prices, Tuff Stuff is a one-stop-shop for reliable products providing customers the best experience when it comes to sourcing undercarriage parts.

Tuff Stuff’s rubber track, rubber pad and undercarriage parts meet stringent quality control standards, while maintaining a more budget-friendly price than ‘genuine’ or ‘OEM’ alternatives. In short, Tuff Stuff stands for delivering a reliable, stable, highly responsive and friendly service to consumers in the Australian earthmoving industry.

Marketing Eye contributed to Tuff Stuff’s brand awareness by transforming their marketing strategy to align their offerings with their key messages and aims. The marketing consultancy firm was able to develop information booklets focusing on what Tuff Stuff does and what services they provide. All marketing collateral created matched the company’s website design enabling greater brand recognition and awareness.

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Published in Portfolio

My Boutique consists of a team of medical professionals delivering outstanding cosmetic results across greater Sydney. My Boutique’s medical professionals have over 60 years combined experience and receive ongoing training on new advancements and techniques within the cosmetic injection industry.

With outstanding hygiene and health standards above and beyond the national standard, my Boutique provides a trusting, caring and safe space where clients are filled with confidence that their aesthetic and health goals will become a reality.

The outsourced marketing department of Marketing Eye has continued to provide support to My Boutique by developing its website to enhance clients' journey and drive traffic to their landing page. In addition to developing My Boutiques online Presence, Marketing Eye produced printed material including informative pamphlets. The marketing efforts have enabled My Boutique to create a deeper online presence in addition to strengthening brand awareness.

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Published in Portfolio

Innovent Business Solution is a software company that offers a CRM system that enhances business functionality and workflow processes. With a comprehensive understanding of the existing limitations in CRM software and technical expertise in software application, Innovent Business Solutions delivers a long-term solution that ensures business growth and efficiency.

As a marketing consultancy firm focused on client success, Marketing Eye played a key role in branding the business. From developing an industry-leading presence through a search engine optimized and user-friendly website to designing marketing collateral that communicated the brand story, Innovent with the help of Marketing Eye was able to position itself as a trusted expert in improving business efficiency for a sustainable competitive advantage.


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Published in Portfolio
Friday, 17 July 2020

JESI - Technology

JESI is a trusted Australian software provider whose solutions tackle the issues created by a remote and geographically dispersed workforce. The Global Health Crisis in 2020 took this to another level when workers across Australia and the globe were forced to operate remotely from home. This tasked organisations with a new level of logistical difficulty, not only in assuring the safety of these employees working from home, but also in checking in and assessing the wellbeing of these people as well. 

JESI’s software solutions responded quickly to the changes in global working arrangements. JESI’s technology allows for non-invasive and momentary responses to enhance communication between the different levels of a business. 

JESI engaged Marketing Eye to leverage their world-leading technology and take their brand and its communications to the next level. With uncertainty in their future marketing, JESI and Marketing Eye first worked together to develop a marketing strategy of an industry-leading standard. This document would become the roadmap to the successful development and execution of an integrated marketing campaign, which would see JESI increase its brand perception. 

With a proven product already on hand, the challenge for JESI was to get their message out there for more to hear. And with an insightful approach to marketing, that’s exactly what they did. Considered execution of public relations saw the company featured across an impressive variety of media platforms, which heightened both JESI’s brand awareness and brand perception. An eye for detail, engaging content marketing and responsive branding has led to JESI’s continued success and effective communication in their target market.

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Published in Portfolio

Homestone is a leading importer, retailer and wholesaler of high quality natural stone products. Specialising in the supply of the highest quality materials and products sourced from Australia and the world, Homestones clients include developers, architects, interior designers, pool builders and the public.

Marketing Eye was engaged by Homestone to design and develop their new website. This website provided Homestone a successful digital presence in which customers are able to view their products and services online. The website helped to further generate brand awareness and develop themselves as a strong leader in the industry. Furthermore, we developed business cards to increase buyer acquisition.


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Published in Portfolio

Nudge Accounting provides offers online accounting packages as an affordable end-to-end solution for small businesses and start-ups. Based in Pyrmont NSW, Nudge Accounting’s team of Chartered Accountants ensure your finances are managed efficiently with efficient online systems, cloud storage and a dedicated client success manager. Nudge also offers business improvement process reviews, taxation services and KPI management to make sure that their clients’ businesses stay on track.

Marketing Eye has been working as an outsourced marketing agency for Nudge Accounting. Marketing Eye helped to develop a marketing strategy for the potential small business and the start-up market that Nudge Accounting could be exposed to, whilst also improving their website and generating more attention towards their social media channels.

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Published in Portfolio

Sobel Network Shipping Co., Inc. is a worldwide freight forwarder, providing world-class turnkey logistics solutions since 1949. Sobel Network Shipping Co., Inc. enables companies to respond to global opportunities, connect with new suppliers and customers, and leverage creative shipping solutions that optimize global operations. Through their turnkey solution model, Sobel promises to simplify the complexity of international shipping processes.

Marketing Eye provided Sobel an outsourced marketing department, which implemented a marketing strategy providing a user friendly and informative website. This improved band awareness and lead generation and was able to focus attention on Sobel’s services. It also ensured that Sobel’s goals were aligned with its marketing efforts and key messages.



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Published in Portfolio
Tuesday, 23 June 2020

C.L. Services - Logistics

C.L Services is an established 3PL supply chain service, based in Atlanta, Georgia, with a competitive edge, their trademarked Prosponsive® logistics. Having been around for more than two decades, C.L. Services prides itself on its unique approach to 3PL services. Strong relationships, quality customer care, and leading TMS technology have led C.L. Services to become the trusted partner for freight management services.

Marketing Eye utilised its competitive advantage and created brand awareness through the creation of EDM, newsletters, and brochures. As part of the marketing strategy designed by the outsourced marketing department, C.L Services website was also repaired, and their social media channels were regularly updated to reflect the brand’s perspective.

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Published in Portfolio

Thailand is a well-known tourist hot spot, with over 39 million visitors each year.  However, it hasn't always been so popular and the Tourism Authority of Thailand, needed a new approach to rise those numbers. As the outsourced marketing department, Marketing Eye created a branding strategy for enticing tourists to visit. The strategy focused on branding and implemented a new logo “Amazing Thailand’ and tagline ‘Always Amazes You’. We went further with developing an information workshop for trade members, where a questionnaire was developed and a certificate of completed designed and implemented.
As part of the website development, visually appealing images of destinations were included to amaze potential tourists and feed their travel bug. The strategy designed was also to ensure consistency and cohesiveness across all marketing platforms that were created, which meant business cards and print media included the new brand identity and tagline. 

 

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Published in Portfolio

Based in Carrara, Gold Coast and Campbellfield, Melbourne, Willis Bros are the experts in marble and stone benchtops, perfecting and engineering custom designs. They pride themselves on sourcing the best natural and engineered stones at competitive prices. Marketing Eye have been the outsourced marketing department helping perfect their online presence through website redesign and online social media presence.

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Published in Portfolio
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