5 Ways You Can Use TikTok Within Your Marketing Strategy

1. Use Suitable Hashtags

Hashtags are one of the best ways for your company to gain rapid visibility on any social media platform. It is not different when it comes to TikTok. TikTok users rely heavily on hashtags to catalog their videos and search for clips by subject. Brands can use TikTok hashtags to amplify the reach of their content, identify competitors, and get more followers.

Although you should include relevant hashtags in your TikTok content, you should definitely want to avoid those mainstream, generic hashtags. Your TikTok videos are more likely to get drowned out by a sea of videos. It is preferable to have your videos stand out in niche categories. As with any marketing, you want your TikTok to be seen by the most relevant people to your campaign, so don't rely just on hashtags because they are popular.

2. Ensure to Post Often

The key to increasing user engagement, leads, and website traffic is to ensure you post frequently. TikTok is a social platform that rewards regular posting. The more videos you upload to your TikTok account, the more probable it is that you will gain followers.

Regular uploads will make it easier for others to find your account and determine whether to follow you or decide if they would like to work with your company.

3. Incorporate TikTok Influencers Within Your Marketing Strategy

Influencer marketing has taken the internet by storm. It has become extremely important to include influencers in your marketing strategy, and it is no different with TikTok. It is not by chance that certain people become social media influencers. Typically, they establish a reputation for the high quality and uniqueness of the content they provide. As a result, it pays for most firms to cultivate fruitful working connections with those who influence their future clients.

4. Follow Current TikTok Trends

A key to staying relevant and being seen on TikTok is to catch up with the current trends. This includes using popular audio, hashtags, or TikTok challenges in your videos. It is important to keep in mind that trends change quickly. Therefore, always keep an eye on TikTok trends and be prepared to update your content to stay up-to-date with what is happening.

If you're going to share your version of a popular video trend, don't just replicate everyone else's. Experiment with different methods to ensure your video is one-of-a-kind to stand out from everyone else on the app.

5. Ensure to Have Interesting Videos

TikTok gives you the ability to post videos that are 15 seconds, 60 seconds, or up to 3 minutes. This allows you have some flexibility with the kind of content you are creating. You want to ensure that you are posting engaging videos to captivate your target audience and grab their attention.  

You want your TikToks to also be aesthetically appealing without appearing to be the product of a professional advertising firm (even if you have worked with an agency to help your creativity).

Although you may use your descriptions as teases at times, in most circumstances, you will want to give a detailed summary of what your video has to offer to its audience. You should attempt to word it in such a manner that engages people to comment.

TikTok is not going anywhere anytime soon, it’s here to stay. It is an extremely powerful free marketing tool for your business. Uses these tips while integrating TikTok into your marketing strategy and you are sure to see an increase in following, leads, and website traffic. If you have any questions regarding your marketing strategy, get in contact with one of our marketing executives at Marketing Eye today!