Marketing Eye Blog

Marketing Eye Blog

Tag: social media marketing - Page 3

FRANdata established to help the Australian Franchise Sector address key strategic challenges and take advantage of opportunities available to qualifying brands. Marketing Eye functioned as thier outsourced marketing department and was able to implement a print and digital marketing strategy to elevate the brand's presence in the market.

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Published in Portfolio

Outdoor Adventure Company is a company that hosts corporate retreats, school camps, bushland weddings and a host of other events. For over 30 years the company has been hosting educational and adventure programs conducted in natural bushland settings, allowing for clients to appreciate and connect with the great outdoors.

Marketing Eye has been the outsourced marketing agency for the Outdoor Adventure Company creating a marketing strategy and full suite of marketing collateral for the company. The efforts undertaken by Marketing Eye have increased the awareness of the Outdoor Adventure Company, resulting in increased sales. As part of the marketing strategy, we provided a graphics team, communication team, and marketing department for the business, which all successfully implemented billboard advertising, information brochures and EDM campaigns.

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Published in Portfolio

Call Design specialise in workforce optimisation, workforce management solutions and consulting. Call Design uses a consultative approach to understand the specific requirements their client’s need and designs unique custom-made solutions.

Marketing Eye served an outsourced marketing department Call Design to develop a marketing strategy that will design and develop the overarching branding and redesign of their service delivery messaging. The re-branding has been a key element to a successful communication campaign and has resulted in an increase of interest in the Call Design suite of products and services. Encompassed in the redesign were marketing assets that helped to inform clients of their tailor-made services and wealth of knowledge and expertise.

Call Design

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Published in Portfolio

Ontime Healthcare is a nursing agency in Victoria, providing nurse and home health care professionals to hospitals, aged care, correctional facilities, community and home services. Ontime Healthcare prides itself on training each client as an individual and creating tailor-made plans to meet the needs of the client with a nurse who can provide those solutions. As part of the custom-made marketing strategy, Marketing Eye hs developed, designed, and executed monthly EDMs, targeted to various databases. In order to build brand awareness, Marketing Eye updated and redesigned their website to improve the customers journey and ease the signup process.

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Published in Portfolio

Mountain Top is a supplier of customised ute covers and accessories. They allow users to get optimal style and functionality out of their ute with quality assured and tested products. Mountain Top work with car manufacturers to ensure that their product can meet the exclusive needs of the produced utes.  Marketing Eye completed an in-depth marketing strategy for Mountain Top which included the new tagline of “Reach your peak”. As a further extension of the marketing assets provided, Marketing Eye designed and implemented informative print materials that help extend their brand awareness. As part of the branding story, we developed a mobile optimized advertisement and website to ensure that they would never miss out on a new client of a click through lead.

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Published in Portfolio

Established in 1922, Lockwood Partners is a leading financial advisory firm providing expert advice in accounting, finance, wealth, insurance and IT. Lockwood Partners engaged with Marketing Eye to build their brand, and as a result Marketing Eye has created a detailed marketing strategy and a range of collateral, including their company brochure. As part of the branding strategy a redesign of their website was implemented which is now on-brand and emphasises Lockwood Partners’ position in the financial industry.

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Lockwood Partners Brochure

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Published in Portfolio
Monday, 08 January 2018

Marketing to Generation Z

There’s speculation that over the last year Generation Z was actually more valuable to most organisations than millennials – why, and what does this mean for businesses and marketers? Is your brand ready to speak to Gen Z’s?
Published in Marketing
When it comes to social media marketing, you need to consider one key word ‘valuable’. Ask yourself, what value does your social content provide your followers? Social media has become a huge part of our lives, so how does your content fit in with your followers’ lifestyle?
Published in Social Media
Lead generation through sharing content on social media has grown in importance over the past few years. Many marketers have caught onto this concept and have used it to the fullest potential by sharing news, blogs, customer service information, and tips...with a twist. The thought up images and carefully curated canva posts that marketers are making are becoming more and more like a subtle sales pitch. In the past, seeing any promotional components in posts would turn off potential leads, however, because of this shift and slow, easy transition, it is a new norm.

Published in Social Media
Facebook's latest announcement of its Chat Bot feature sees a shift towards using artificial intelligence to engage with customers on social media. But considering recent events such as the disaster of Microsoft's Tay Chat Bot, should companies be concerned about using this feature?

Published in Social Media
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