Displaying items by tag: Small Business - Page 9

Tuesday, 13 July 2010 10:31

Get people talking and reap the rewards

Writing a marketing strategy today, it dawned on me that not enough space is left on a marketing strategy for ‘word of mouth’ marketing.
Published in Management
Thursday, 05 August 2010 10:12

The questions you really want answered

It’s not enough to have a great idea for a business. You also have to make sure the world hears about it.
Sunday, 08 August 2010 10:09

Herald Sun’s Luke Dennehy reports

080810-005-225x300Opened today’s Sunday papers and I was pleasantly surprised to see Marketing Eye’s ‘product placement’ in the latest Leonardo DiCaprio movie Inception being reported.
Published in Mellissah Smith
Thursday, 09 September 2010 09:50

How to add value

As entrepreneurs, we all say it, but do we actually do it?
Published in Marketing
Tuesday, 05 October 2010 10:41

Know where you want to go

Knowing where you want to go is easier to say than do. Many company owners have big dreams, but they are dreams that lack details or direction and therefore often go unrealised.
Published in Marketing
Wednesday, 06 October 2010 10:36

Make your business scalable

I had a dream and it wasn’t to run the biggest company. It was to run a company that recreates the expectations of an industry and that is exactly what I am doing.
Published in Management
Saturday, 09 October 2010 10:30

Business Models – which one is best

At Singapore airport last week, I picked up a book written by Alexander Osterwalder and Yves Pigneur named Business Model Generation.
Published in Management
If you are a small business owner, you would have had many occasions where you were ready to tear your hair out. There is so much to think about; finances, staff, customers, your product/service and of course marketing – bringing in the business!
Tuesday, 05 January 2010 12:26

2010 – My Year!

How many of us spend time thinking about what our New Year’s resolutions are going to be and never let them see light of day?

I am an avid believer in planning and setting goals so New Year’s Resolutions are integral to my life both professionally and personally. In many cases, I actually follow them through because they are realistic, ambitious and achievable.

On New Year’s Eve I sat around with a group of friends of mine and pondered what our New Year’s resolutions should be.

I wrote down 12, everyone else wrote down 1.

Interesting!

Published in Mellissah Smith
Friday, 08 January 2010 12:20

The New Look Marketing Eye

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The team at Marketing Eye starts back in the office on Monday 11 January 2010.

As the CEO, I have been working a few hours a day over the past week to get everything in order for the new year.

It’s been a particularly beneficial week with no disruptions and lots of time to think about how we can do things better.

Published in Management
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