Tag: Small Business - Page 11

Every small businesses have customers and one thing we all know, is that if we don’t provide the service they expect, they will go elsewhere.

It was nearing end of financial year and I was so stressed that all of my bones hurt just to move.

“Don’t cry over spilt milk” my mother always said and it is so true. The more resilient you are, the more easily you are able to cope with whatever obstacles may come in your path.

Writing a marketing strategy today, it dawned on me that not enough space is left on a marketing strategy for ‘word of mouth’ marketing.

It’s not enough to have a great idea for a business. You also have to make sure the world hears about it.

Opened today’s Sunday papers and I was pleasantly surprised to see Marketing Eye’s ‘product placement’ in the latest Leonardo DiCaprio movie Inception being reported.

As entrepreneurs, we all say it, but do we actually do it?

Knowing where you want to go is easier to say than do. Many company owners have big dreams, but they are dreams that lack details or direction and therefore often go unrealised.

I had a dream and it wasn’t to run the biggest company. It was to run a company that recreates the expectations of an industry and that is exactly what I am doing.

At Singapore airport last week, I picked up a book written by Alexander Osterwalder and Yves Pigneur named Business Model Generation.