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Unfortunately, this would be wishful thinking.
QR Codes are here to stay and in 2012 small businesses will find everything from advertisements through to resumes featuring QR Codes alongside brand names sending consumers and customers to websites, video, advertisements, catalogues, contact information, product suggestions and so on.
Only limited by your imagination or that of your creative departments, it is imperative that marketers don't fall prey to this form of marketing without carefully considering their target audience.
If you think that as a small business owner that only you are going through tough times, employees leaving, cash flow issues, stress and sleepless nights - you are fooling yourself.
While you may be going through these things, so too are millions of other small businesses around the globe.
The idea of a virtual anything is often something that we look at with trepidation - HOWEVER - is this the actions of a foolish person? Harsh... I get that, but as a stickler for little or no change, I am the first to admit that I am a slow adopter of many things that end up being very good for me and definately for my business. To change a technology that we may use, would be likened to going to the dentist and having my wisdom teeth removed without gas.
Not unlike the lifecycle of a business, Shane Warne has had many ups and downs, some public and I am sure, a lot more private. He has had his haters, his supporters, his loyal fans and those who simply admire him for his achievements.
Leadership styles is often thought to be a medium or larger business thought-process.
Have you had a great conversation with a potential customer, been really optimistic about getting them on board, and then never heard from them again? Maybe that conversation wasn’t as great as you had thought? Impossible! You know your product inside and out, you answered every question they had. As hard as it may be for you to identify, there may be something small in the way you are speaking with these customers that is putting them off coming back.
Have you ever walked into a room and everyone has turned to stare at you?
Have you ever started a speech and known that every single person in the audience is holding onto every last word you say?
Do your staff proudly tell the world that they work for your company?
Are you customers skiting over the fact that they use your company's services?
If you are Mel B, she proudly proclaims that she knew she had the X Factor when she first started with the Spice Girls. More modestly, Ronan Keating from the X Factor believes that you never really know but people may start asking for your autographs or listening to your songs. The X Factor show has been a phenomenal success showcasing the talents of people with talent. The winners have the 'X Factor' and often go on to be highly successful. Think Susan Boyle.
People every day, all over the world, get this devastating news. We hear about it, we read about it and we watch it on our television screens. But what happens when this news is much closer to home?
Google for Small Business
If you haven’t sent off your details to be included in the latest social network craze, Google , then you should do so – immediately!
With more than 25 million people joining in the first month, since its launch at the end of June, Google may very well, become the most successful social network of all time.
The US debt issue is bigger than one can imagine. It not only effects the US, but the entire global economy. To find out that our Australian dollar has fallen prey and is now on par again with the US dollar is incredibly disappointing. I have just found out how easy it is to buy everything and sundry online from the US and save big time. I now feel guilty every time I make a purchase in a store locally, because I know that I am being royally screwed when it comes to price.