Displaying items by tag: Small Business - Page 4

Thursday, 08 September 2011 14:40

Not sure how to close a sale?

What are you really saying to your customers?

Have you had a great conversation with a potential customer, been really optimistic about getting them on board, and then never heard from them again? Maybe that conversation wasn’t as great as you had thought? Impossible! You know your product inside and out, you answered every question they had. As hard as it may be for you to identify, there may be something small in the way you are speaking with these customers that is putting them off coming back.
Published in Marketing
Thursday, 01 September 2011 07:13

Does your small business have the X Factor?

X-FACTOR - DO YOU HAVE IT?

Have you ever walked into a room and everyone has turned to stare at you?

Have you ever started a speech and known that every single person in the audience is holding onto every last word you say?

Do your staff proudly tell the world that they work for your company?

Are you customers skiting over the fact that they use your company's services?

If you are Mel B, she proudly proclaims that she knew she had the X Factor when she first started with the Spice Girls. More modestly, Ronan Keating from the X Factor believes that you never really know but people may start asking for your autographs or listening to your songs. The X Factor show has been a phenomenal success showcasing the talents of people with talent. The winners have the 'X Factor' and often go on to be highly successful. Think Susan Boyle.
A month to live. Not the words you want to hear. It can't be you. Right?

People every day, all over the world, get this devastating news. We hear about it, we read about it and we watch it on our television screens. But what happens when this news is much closer to home?
Thursday, 11 August 2011 14:19

Google+ for Small Business

Google for Small Business

If you haven’t sent off your details to be included in the latest social network craze, Google , then you should do so – immediately!

With more than 25 million people joining in the first month, since its launch at the end of June, Google may very well, become the most successful social network of all time.

I have a headache - but hey, who hasn't? With GFC, natural disasters and market crash after crash - I have to say, I have now stopped worrying about the small stuff and am trying, in vein, to not feel anything when another bout of bad news comes my way.

The US debt issue is bigger than one can imagine. It not only effects the US, but the entire global economy. To find out that our Australian dollar has fallen prey and is now on par again with the US dollar is incredibly disappointing. I have just found out how easy it is to buy everything and sundry online from the US and save big time. I now feel guilty every time I make a purchase in a store locally, because I know that I am being royally screwed when it comes to price.
Tuesday, 19 July 2011 11:10

Why online marketing fails

Being a statistic for failure isn’t much fun-let’s face it. I don’t like the idea, and I bet you aren’t too keen on it either. And when it come to small business, or any business or cause for that matter it is best to avoid it like the plague. This leads me to wonder why so many businesses out there do not invest in a solid online marketing strategy of an effective website.

Put simply- no business will survive without a good website. However, what is most surprising to me is not how bad some websites actually are but in fact how easily these website short comings or problems can be fixed.

Having had a browse around various small business websites recently it occurred to me the magic a good website can do for a small business.

Published in Marketing
Monday, 18 July 2011 14:06

GOALS VS ACTIONS


A new year means many things to many people. If you are an entrepreneur and it is a new financial year, your goals will tend to be around business. Alternatively, 1st of January tends to be a combination of personal and professional goals.

As I look back on the year we have just had, I smile. Why? I think it is more to do with growing – as a person and as an entrepreneur.

Having worked in the sustainability sector for the past 10 years, marketing businesses 'green' credentials and promoting a greener way of doing business, running your business and getting consumers to understand that making a small change in what you do can mean a big difference to the environment - it's no surprise that the new carbon tax is something that I am becoming increasingly familiar with.
Published in Management
How many people have you heard, started their businesses from their kitchen table? I have heard many tales of people who started their businesses from their kitchen table, but other than foodies, I have never heard of someone who started their business from playing it ingredients in their mother's kitchen on the stove.
Monday, 20 June 2011 11:47

Driving last minute EOFY sales

With only days until the end of the financial year, in most companies, there is a sense of need to get more sales in to improve the yearly results.

If you are struggling to find ways in which to bring in 'last minute' sales and want a refresh - try some of these helpful tips.

1. Ring your entire client base and see what other services you can give them in this financial year so that they can achieve their business objectives.
Page 4 of 13