Displaying items by tag: Small Business - Page 5

Let's get straight to the point. There are many challenges that small businesses face when it comes to marketing - and much of it is internal.

Small businesses:

1. Argue, challenge and brainstorm in June and December each year about what they are going to do for marketing in the year ahead. . . and end up doing nothing.
Friday, 10 June 2011 08:00

Culture vs People

Creating the perfect culture is impossible if everyone is not on the same page. I always look at big banking firms investment banking arms and admire how hard everyone works, they get paid well, and at the end of the day or deal, they all go for a drink together. It's a culture to admire in many ways. Maybe not the unhealthiness of long hours, stress and then washing it away with alcohol, but more so the fact that they work as a team to achieve a result and then at the end of the day, can go out and enjoy themselves.
Thursday, 26 May 2011 12:53

The Small Business Marketing Machine

Facebook, Twitter, Blogs, YouTube and a good website that ineracts with your customers, on all levels - tis the small business marketing machine.

It's true. Small business, may be a BIG business online if your machine is well oiled and working efficiently, generating the results that you expect.
Wednesday, 18 May 2011 14:12

Did you make your millions?

Did you make your million? Or 2, or 3, or 4? It's May and it's time to work out whether your pockets are full of coins, or if there is a hole where they seem to have slipped through.

End of Financial Year is a reality check for all businesses. Did you do well this year? Could you have done better? Does your team need to be congratulated on their work and achievements? Who are your big spending clients?

Thursday... not feeling well.

Friday... sick.
Saturday... sick.
Sunday... sick.

Now, why is this good for small business? On Thursday, it wasn't. On Friday, it wasn't, well, not until it was well and truly into the evening. Saturday and Sunday, it was.

When you are forced to STOP, it's impossible not to clear everything from your mind and get on with the job at hand, and that is getting well.

Meetings are missed, proposals are not sent, work is not completed. It really is a royal pain in the a***. BUT, this down time can be good for your small business. As a small business marketer, I try to absorb every possible item of advertising, marketing and public relations activity that crosses my path. There are millions of pieces day-in, day-out that I am confronted with. Of course, I don't take in everything, but I do try and absorb as much as possible and relate it back to the Marketing Eye client base.
Sunday, 27 February 2011 20:09

Who are the best marketers in Australia?

There are so many great marketers in Australia with a majority in positions for Top 500 companies.
Sunday, 17 January 2010 11:56

A Call-Out for Startup and Small Businesses

[Picture]
Opportunity




Marketing Eye is looking for 10 Melbourne and 10 Sydney companies that are in a startup or small business phase looking for high-growth.
Monday, 18 January 2010 11:53

Small Businesses Can All Afford Marketing

$27.95 per day for a Marketing Manager : Small Businesses Benefit from Finance Package
Published in Marketing
Wednesday, 20 January 2010 11:36

Time to take a new look at your website

Is your website costing you money or making you money? Does it depict what your brand is trying to communicate? Are prospects spending time on your site? Is there more you could be doing to improve your website? Do you know what pages prospects are interested in and which ones they are not?
Thursday, 21 January 2010 11:35

Time to step up to the mark

Whilst tennis players are getting through their first round, they all know that to keep on making it through to the finals, they need to step up to the mark.
Published in Management
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