Marketing Eye Blog

Marketing Eye Blog

Tag: marketing agency - Page 5

Athena Consulting is a unique business transformation company in the contact centre industry. They are well-known in the Australian market and the owner Frances Quinn, is one of the most recognisable faces in contact centre industry. As their outsourced marketing department, Marketing Eye has developed a marketing strategy for Athena Consulting, provided updated designs for their website, developed content marketing on a regular basis, social media, blogs, email marketing campaigns, linkedin lead generation campaigns and video.

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Published in Portfolio
Outsourcing your marketing is inevitable whether you are using internal resources or external marketing agencies right now because of Coronavirus. Everyone is working from home, so which is more cost effective, efficient and with the greatest ROI?
Published in Marketing
The last month or so has been unfamiliar territory to many small and mid-sized business owners. My first brush with Coronavirus was when a Melbourne - based Chinese employee said that she needed to go home to China to look after her family as they had become ill. I immediately understood her predicament and took the required steps to ensure that we knew enough information on the topic to forge ahead.

Outsourcing your marketing department might be the best decision that you can make for your business. Not only does it dramatically reduce your expenses, but it frees up your time to focus on the day-to-day details of your business. But how do you find a marketing agency that’s the right fit for your company? Before you decide on your marketing agency, take the time to do some work on the front-end of things. When you’re looking for the perfect fit, it’s important to know exactly what you want to accomplish, what services the agency offers, and their track record with other companies.

Published in Marketing
For as long as I have been working, creatives have been part of my job. I may come up with the ideas, but they make it happen from a visual perspective.
Published in Culture
The marketing team in corporations are stepping up their 'marketing game' to help the human resources department secure top talent.
Published in Marketing

NKW Holdings Limited, also known as NKW Group, is a leading provider of diverse, short and long-term special projects services based in Wau, Morobe Province, Papua New Guinea. The backbone of the brand is providing services and a voice for traditional landowners of developed land and to ensure that the health, safety, environment and community are at the forefront of their building company.

Marketing Eye fuctioned as thier outsourced marketing department completed a rebrand for NKW, with multiple divisions within one organisation requiring design work. As part of the design work we included their services and what the business meant to the landowners of PNG. The focus of the rebranding was to create customer awareness and build the brand from a start up to one of the largest businesses in PNG.


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Published in Portfolio

Marketing Eye was  approached by Anywhere Auctions, a start-up providing a revolutionary idea to deliver property auctions online, live. The platform allows users to watch and participate in auctions on a computer or mobile device, whilst also providing users with the ability to research property and complete purchases with electronic contractual signing. The development of Marketing Eye’s personalised strategy focused heavily on building brand awareness. As a part of the strategy's execution, personalised branding assets were designed and implemented to help promote a deep branding positioning. As part of the brand story told by Marketing Eye, we developed videos of their auctions and social media graphics to embed into their online platforms and showcase their offering.

Anywhere Actions

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Published in Portfolio

Allflo Pumps & Equipment are a leading supplier of pumps and pump accessories for a wide range of industries, within Australia. They pride themselves on their custom solutions that deliver exceptional performance. Allflo needed a marketing strategy that would match their reputable brand and enlisted on Marketing Eye as the outsourced marketing team. The marketing strategy was designed to breathe fresh life into the brand by redesigning and updating their website. As part of the redesign we developed content by creating blogs, writing case studies and completing website updates. As part of the rebranding, Marketing Eye created and designed signage and brochures to help create brand awareness. Continuing on with the brand awareness strategy, we created monthly social media content calendars and delivered that content across all of their channels.

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Published in Portfolio
When it comes to employee appraisals, it is important for the appraisee to look at industry standards, benchmarking and peer group feedback. It's not just managers that know what is happening on the floor and numbers are can never truly reflect an employees contribution to an organisation.
Published in Marketing
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