Tag: brand - Page 8

I am in Townsville today doing a stocktake of one of Marketing Eye’s medium sized business clients brands.

In Australia, for business to business marketing, I still believe that BRW, The Australian and The Australian Financial Review are the best mainstream editorials to receive placement in.

For small businesses, its difficult to find newsworthy stories, so any opportunity to gain exposure is one of these editorials should be considered as part of an overall marketing strategy.

It’s that time of year again where BRW is looking for FAST STARTERS to compile their list for 2010.

Deadline: Thursday, 18 February 2010

Topic: Is Your Company Growing at a Rapid Rate? Business Review Weekly is looking for fast growing companies that have started in the last couple of years to participate in our Fast STarters 2010 list.

Requirements: To qualify companies must have:

- Have commenced trading after June 30, 2005

- Have reported at least two fiscal years of revenue

- Had revenue of more than $500k in 2008/9

- Revenue for 208/9 must be more than in 2007/8

- Have more than one main customer (the bulk of revenue must not ber from government grants or other startup funding)

- Be Australian owned, not a subsidary of a multinational

- Must provide third-party verification of revenue figures from an external accountant or auditor

Contact: Jessica by email: This email address is being protected from spambots. You need JavaScript enabled to view it. or through the BRW website. Please insert WNA in the subject line of your email.

For $155 per hour, Marketing Eye is able to assist you with your submission otherwise by all means, please go direct to Jessica.

Good luck!

I really don’t have too much to say about Prince William other than the fact he looks like a lovely chap, someone that perhaps I could head to the pub with on a Saturday, down a few pints and then head home.

I am the Queen of dinner parties – that is, attending them. I can’t cook to save myself although I have set a NY resolution to learn. Thankfully I know how to turn up with a really good bottle of wine or if I am feeling celebratory, French champagne and I am well versed at making light conversation with pretty much anyone.

Dear Jen,

Whilst I think it’s great that you have posed nude showing off what you call a healthy body image by a role model, I also think you may be a bit off the mark. At least on this topic.

Whilst we all espouse to work with companies that have the same ethics, culture, and key set of values – it doesn’t always happen that way for a variety of reasons.

When a bunch of marketers get together and one happens to be Greek – anything can happen. Not only great ideas, but in this particular case, even better food.

On Friday 21st August 2009, The Armani Dinner for the STC Foundation event was held at the Sydney Theatre Company to raise much needed funds for the Foundation.

Not often do I find myself caught in a debate on a case of ’should they or shouldn’t they’ spend money on branding or marketing.

Having read the Herald Sun on Thursday, I have to say, I can’t help myself!

Time for a new brand?Where should a business begin when thinking about re-branding?

There are rule of thumbs – but beware. Like most things in marketing, not everything is for everyone.

Believe it or not, brand makeovers are not simply a response to businesses in a downward spiral. Successful companies revamp their brands just as much as ones that have experienced a downturn in their fortunes.