Marketing Blog tag: 'brand' - Tag page 2

Displaying items by tag: brand - Page 2

Tuesday, 17 March 2015 08:48

How to use colour to define your brand

I have a personal fascination with colour: the history behind it, the emotions it evokes and the simple beauty of it.

Since entering the marketing industry, I now have an appreciation of how colour influences brand identity.
Published in Marketing
When it comes to brand recognition and fostering an engaging and innovative brand image, Apple Inc. is one business by which all others should be measured.


Before you go about measuring yourself, however, ask what strategies did Apple use to build their brand and stock so high and what lessons can we learn from them?

Published in Blog
Wednesday, 18 February 2015 08:49

The art of story telling in brand positioning

Life is about telling a story. It is about creating a story. It is about taking the bull by the horns and living like there is no tomorrow. Even when life slows down, when children take a chunk of your patience and when time seems limited, life is there to be loved. Love your children, your family, your friends, work and colleagues and tell the stories of how each and every one brings out the best in you.

Your life is your brand. And you can direct it in in any way you see fit to deliver your personal message.
Published in Marketing
Bill Hambrecht, chairman of WR Hambrecht & Co once said, “You don’t want any buyer to feel like he’s been foolish or cheated. So they all get the same price.”

I came across this quote recently and it resonated with me, more so than any number of great quotes I have read in my time putting motivational magazines together.
Published in Marketing
Wednesday, 07 January 2015 04:13

The custodian of your brand

Getting ready for the artic freeze with a 12 degree chill expected tomorrow, I am gladly sitting in my warm office in Atlanta.

The team is fired up for the start of the new year. At this time of year, many people rethink where they sit in this world; life, work, health. I for one, have been doing a lot of that lately.

As I embark on the next phase of global expansion, I am left with some thoughts on the people I employ and those who would best suit our company going forward.
Published in Marketing
Wednesday, 03 December 2014 15:13

Why superstars are good for your brand

Last week, I was sitting at the airport awaiting my flight. In the US, you can travel with your dog, so Pippa, my trusted companion, accompanied me to the lounge. As we took our seats there were two young women sitting to our right. They both smiled and I did my usual uneasy smirk and quickly avoided eye contact. It's something that I always do although I know that I shouldn't.

I decided to go and get some water and after much fussing from the staff, who were incredibly dog-friendly, I felt that Pippa would be okay while I walked away. She sat patiently watching my every move and while people were trying to get her attention, her stare remained fixed.

Finally when I arrived back, and she was suitably relieved, one of the young women asked about Pippa and gave her a pat... and then more pats. Pippa couldn't be happier and that opened the door for conversation. 

We discussed where we were from, what we do and all the normal things airport conversations conjure up. 

The young woman was Ellie Goulding. She was travelling with her school friend and personal assistant Hannah, who was equally delightful. 
Published in Marketing
Thursday, 06 November 2014 00:00

5 ways to protect your image

shutterstock 186429887

Image is a funny thing. Who we are or what we perceive ourselves to be, may not align with the perception of others. This has been precisely the case with certain ethnic groups this year. Due to circumstances beyond their control, they have been vilified, put upon and generally admonished just for being who they are.


And it seems, at this point, there is no way back. For moderate Muslims, Islamic State is causing an identity catastrophe: their image has been tainted. They are in crisis management.

Published in Marketing
Friday, 10 October 2014 00:00

How to launch a start-up effectively

When Michael Reed first came to me with his idea, it was before its time. He enthusiastically shared his desire to build an online platform where consumers and businesses can get all of their logistics needs at a click of the button, and for the most competitive price.

Not too indifferent to when Expedia launched onto the marketplace, Michael wanted a transparent platform - where people could move everything from their dog, through to their house, a container of furniture, through to bulk handling products. A place where it all can be done, with full visibility of the competitive landscape.
Published in Marketing
Monday, 11 August 2014 00:00

The art of visual artillery

Sometimes in marketing, you have to go in guns blazing.

In my experience, graphic designers can be a marketing company’s biggest weapon, with their ability to create collateral that packs a visual punch.  Cohesive graphic design communicates key messages within seconds, solving problems through the carefully selected combination of type, space and image.  It’s more than an art form; it’s a powerful tool.

If your market isn’t blown away within seconds of viewing your design, you’re doing it wrong.


Wednesday, 16 April 2014 00:00

New brand design for Chase Performance

Chase Performance has created successful business solutions through an award-winning combination of consulting and services. They work across a wide range of industries, developing the expertise required to deliver the most premium consulting services available.
Published in Marketing
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